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Creating Results

everything mature consumers experience

Top 10 Take-Aways from IBS 2010

While attendance at the 2010 International Builders’ Show (IBS) was down to 55,000 and the tradeshow barely filled two floors, the people who were there were hungry for new ideas, approaches and products that could help their companies standout in a crowded and competitive market. 

Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers. 

Register to download Todd’s top 10 takeaways from IBS 2010.  He offers actionable tips and also poses a series of questions for builders/developers of active adult and retirement communities to consider as they work towards better sales, better results in the coming year.


  • Tip#2: Stop Searching for Silver Bullets – Get Real or Die!

Stop hoping that gimmicks will lead to overnight success. You need to make sure that you start with a high perceived value and an instantly compelling Unique Selling Proposition. If you don’t have these, you are DOA. No more tweaking broken models. Santa Claus, the Tooth Fairy and the Easter Bunny are not coming to save you.

  • Tip#3: Your Prospects are Wounded, Worried and Wary

There was a great deal of discussion about the psychological outlook of 50+ homebuyers today ... Learn one technique that's achieving results for a leading active adult community.

  • Tip#7: Don’t Let Me Rain on Your Parade (but You Might Want to Buy an Umbrella)

No one at the 2010 Builders’ Show was sounding the “all clear” siren. Five challenges that will make this and future years more difficult for home builders. Understanding the factors that make homebuyers want to buy from you.

  • Tip#9: Untangling The Web

What builders and developers should keep in mind for promoting communities online, from strategy to social media and benchmarks for Internet marketing.

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