… this is the Creating Results approach to public relations.
A proactive public relations program is the most cost-effective method for creating interest in the short term as well as for building brand over a longer period. Press coverage has far greater credibility than advertising. Online and traditional PR can increase both awareness and urgency. It’s a critical part of word-of-mouth marketing.
No advertising, no direct mail, no pre-sales center. Instead, a targeted public relations program that leveraged the Rumford Baking Powder brand and the unique nature of the project. Results? A half-hour PBS primetime feature and strong community support for a historic re-development.
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them gather to explore new ways […]
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In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve.
May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck.
The post Universal Design in Senior Living and 55+: Webinar Recap appeared first on Creating Results.