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Creating Results

everything mature consumers experience

Public Relations

Telling the Right Stories, to the Right People, at the Right Time

… this is the Creating Results approach to public relations.

A proactive public relations program is the most cost-effective method for creating interest in the short term as well as for building brand over a longer period.  Press coverage has far greater credibility than advertising. Online and traditional PR can increase both awareness and urgency. It’s a critical part of word-of-mouth marketing.


  • Public Relations, Media Communications
  • Events, Seminars
  • Word-of-Mouth Marketing
  • Social Engagement
  • Crisis Communications


No advertising, no direct mail, no pre-sales center. Instead, a targeted public relations program that leveraged the Rumford Baking Powder brand and the unique nature of the project. Results? A half-hour PBS primetime feature and strong community support for a historic re-development.

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As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.



Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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