In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography – download your free eBook today.
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Selected graphs and charts illustrating the PHOTO FINISH findings are available for your review and or use. Click graph thumbnails to download. (Please respect and include copyright information attributing the survey – thank you.)
|Preferences by Category,
|Preferences by Family Ties,
Lifestyle vs. Product Imagery
|Preferences by Employment,
Cropped vs. Identifiable Imagery
|Preferences by Age,
Single vs. Multiple Images
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.
While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.
Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.