In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography – download your free eBook today.
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Selected graphs and charts illustrating the PHOTO FINISH findings are available for your review and or use. Click graph thumbnails to download. (Please respect and include copyright information attributing the survey – thank you.)
|Preferences by Category,
|Preferences by Family Ties,
Lifestyle vs. Product Imagery
|Preferences by Employment,
Cropped vs. Identifiable Imagery
|Preferences by Age,
Single vs. Multiple Images
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them gather to explore new ways […]
The post Life on Purpose – LeadingAge Pennsylvania Conference Kick Off appeared first on Creating Results.
In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve.
May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck.
The post Universal Design in Senior Living and 55+: Webinar Recap appeared first on Creating Results.