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Creating Results

everything mature consumers experience

THE CREW

Allison Dongoski

ON THE WEB
allison-lloyd

E-MAIL
allison@creatingresults.com

PHONE
703-494-7888, ext 721

Allison Dongoski

As Marketing Programs Manager, Allison implements integrated marketing campaigns and advertising strategies. She efficiently coordinates and tracks media placements to help clients achieve their goals. Allison draws on an extensive educational background, which includes an MBA in marketing from American Public University, as well as 10 years of experience in customer service and sales. Allison applies her research and analytical skills in collecting, analyzing and summarizing data for client and competitive reports.

Prior to joining the Creating Results team in October 2014, Allison honed her proofing and project management skills as a Document Specialist with American Public University System.

Allison first demonstrated her leadership skills as Chapter Secretary and Chapter President of her sorority, while obtaining her B.S. in Business Management at Coastal Carolina University. These experiences provided her the confidence necessary to make sound decisions in the fast-moving marketing industry. Allison’s work experience gives her insights into a variety of industries including retail, military and higher education.

In her spare time Allison loves to run, do yoga, be outdoors and spend time with family and friends!

Expertise:

Customer Service, Ad Coordination, Research and Analytics

Best advice ever heard:
Actions speaker louder than words.

Ideal vacation:
Traveling and exploring all over Europe.

Inspiring wisdom:
"Faith is taking the first step even when you don't see the whole staircase."
-Martin Luther King, Jr.

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 4_24_17

    I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]

    The post Remodeling Trends; Older Single Women appeared first on Creating Results.

  • 4_17_17

    At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

    Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

    The post Retirement Changes … Is there an app for that? appeared first on Creating Results.

  • 4_10_17

    Every Monday, we recap the most engaging content from the previous week.

    This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

    The post Me Generation, or Media Generations? appeared first on Creating Results.

  • 4_3_17

    Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

    First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.

    MOST SHARED

    This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.

    The post The Good and Bad Of Mobile Marketing appeared first on Creating Results.

NEWSLETTER SIGNUP

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(AKA "worthwhile stuff to help you create better results")

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