As Marketing Programs Manager, Allison implements integrated marketing campaigns and advertising strategies. She efficiently coordinates and tracks media placements to help clients achieve their goals. Allison draws on an extensive educational background, which includes an MBA in marketing from American Public University, as well as 10 years of experience in customer service and sales. Allison applies her research and analytical skills in collecting, analyzing and summarizing data for client and competitive reports.
Prior to joining the Creating Results team in October 2014, Allison honed her proofing and project management skills as a Document Specialist with American Public University System.
Allison first demonstrated her leadership skills as Chapter Secretary and Chapter President of her sorority, while obtaining her B.S. in Business Management at Coastal Carolina University. These experiences provided her the confidence necessary to make sound decisions in the fast-moving marketing industry. Allison’s work experience gives her insights into a variety of industries including retail, military and higher education.
In her spare time Allison loves to run, do yoga, be outdoors and spend time with family and friends!
Customer Service, Ad Coordination, Research and Analytics
Best advice ever heard:
Actions speaker louder than words.
Traveling and exploring all over Europe.
"Faith is taking the first step even when you don't see the whole staircase."
-Martin Luther King, Jr.
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]
The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?
Most Clicked: The Sightlines Project
How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.
The research highlights three key findings to live a long and vigorous life:
The post The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers appeared first on Creating Results.