As Marketing Programs Manager, Allison implements integrated marketing campaigns and advertising strategies. She efficiently coordinates and tracks media placements to help clients achieve their goals. Allison draws on an extensive educational background, which includes an MBA in marketing from American Public University, as well as 10 years of experience in customer service and sales. Allison applies her research and analytical skills in collecting, analyzing and summarizing data for client and competitive reports.
Prior to joining the Creating Results team in October 2014, Allison honed her proofing and project management skills as a Document Specialist with American Public University System.
Allison first demonstrated her leadership skills as Chapter Secretary and Chapter President of her sorority, while obtaining her B.S. in Business Management at Coastal Carolina University. These experiences provided her the confidence necessary to make sound decisions in the fast-moving marketing industry. Allison’s work experience gives her insights into a variety of industries including retail, military and higher education.
In her spare time Allison loves to run, do yoga, be outdoors and spend time with family and friends!
Customer Service, Ad Coordination, Research and Analytics
Best advice ever heard:
Actions speaker louder than words.
Traveling and exploring all over Europe.
"Faith is taking the first step even when you don't see the whole staircase."
-Martin Luther King, Jr.
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.