As Marketing Programs Manager, Allison implements integrated marketing campaigns and advertising strategies. She efficiently coordinates and tracks media placements to help clients achieve their goals. Allison draws on an extensive educational background, which includes an MBA in marketing from American Public University, as well as 10 years of experience in customer service and sales. Allison applies her research and analytical skills in collecting, analyzing and summarizing data for client and competitive reports.
Prior to joining the Creating Results team in October 2014, Allison honed her proofing and project management skills as a Document Specialist with American Public University System.
Allison first demonstrated her leadership skills as Chapter Secretary and Chapter President of her sorority, while obtaining her B.S. in Business Management at Coastal Carolina University. These experiences provided her the confidence necessary to make sound decisions in the fast-moving marketing industry. Allison’s work experience gives her insights into a variety of industries including retail, military and higher education.
In her spare time Allison loves to run, do yoga, be outdoors and spend time with family and friends!
Customer Service, Ad Coordination, Research and Analytics
Best advice ever heard:
Actions speaker louder than words.
Traveling and exploring all over Europe.
"Faith is taking the first step even when you don't see the whole staircase."
-Martin Luther King, Jr.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.