As Director of Marketing Strategies, Amanda juggles advertising opportunities, client media plans and budgets, and publication reps daily. This allows her to flex her rate negotiation and organization skills gained as an event planner for the Rensselaer (NY) County Regional Chamber of Commerce. Regularly monitoring and analyzing recommended media placements is also a vital part of her role. She is frequently exploring the world of media to find the right new opportunities for our clients.
Amanda came to Creating Results in 2011 with a background in marketing and event planning along with a hint of public relations experience. She graduated with a B.S. in journalism from University of Tennessee with a public relations concentration. Her former professions have consisted of retail management, non-profit membership organization marketing and event coordination, as well as a splash of scientific marketing for ATCC in Manassas, VA.
In her spare time, she enjoys family outings, beach vacations, homemade oatmeal chocolate chip cookies and mojitos!
Monitoring, analyzing and recommending media placements; negotiating media rates
Anywhere with sun, sand and water
Experience is the name everyone gives to their mistakes.
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.