As Director of Marketing Strategies, Amanda juggles advertising opportunities, client media plans and budgets, and publication reps daily. This allows her to flex her rate negotiation and organization skills gained as an event planner for the Rensselaer (NY) County Regional Chamber of Commerce. Regularly monitoring and analyzing recommended media placements is also a vital part of her role. She is frequently exploring the world of media to find the right new opportunities for our clients.
Amanda came to Creating Results in 2011 with a background in marketing and event planning along with a hint of public relations experience. She graduated with a B.S. in journalism from University of Tennessee with a public relations concentration. Her former professions have consisted of retail management, non-profit membership organization marketing and event coordination, as well as a splash of scientific marketing for ATCC in Manassas, VA.
In her spare time, she enjoys family outings, beach vacations, homemade oatmeal chocolate chip cookies and mojitos!
Monitoring, analyzing and recommending media placements; negotiating media rates
Anywhere with sun, sand and water
Experience is the name everyone gives to their mistakes.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.