As Director of Marketing Strategies, Amanda juggles advertising opportunities, client media plans and budgets, and publication reps daily. This allows her to flex her rate negotiation and organization skills gained as an event planner for the Rensselaer (NY) County Regional Chamber of Commerce. Regularly monitoring and analyzing recommended media placements is also a vital part of her role. She is frequently exploring the world of media to find the right new opportunities for our clients.
Amanda came to Creating Results in 2011 with a background in marketing and event planning along with a hint of public relations experience. She graduated with a B.S. in journalism from University of Tennessee with a public relations concentration. Her former professions have consisted of retail management, non-profit membership organization marketing and event coordination, as well as a splash of scientific marketing for ATCC in Manassas, VA.
In her spare time, she enjoys family outings, beach vacations, homemade oatmeal chocolate chip cookies and mojitos!
Monitoring, analyzing and recommending media placements; negotiating media rates
Anywhere with sun, sand and water
Experience is the name everyone gives to their mistakes.
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work […]
The post Life on Purpose – LeadingAge Maryland Conference Kick Off appeared first on Creating Results.
Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
The post Voice-Activated Technology and 55+ and Senior Living Communities appeared first on Creating Results.
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
The post Roundup: CCRCs Trying Out Approaches to Attract Seniors appeared first on Creating Results.
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways from the show.
The post Small State, Big Ideas; Learnings from LeadingAge RI appeared first on Creating Results.