As Director of Marketing Strategies, Amanda juggles advertising opportunities, client media plans and budgets, and publication reps daily. This allows her to flex her rate negotiation and organization skills gained as an event planner for the Rensselaer (NY) County Regional Chamber of Commerce. Regularly monitoring and analyzing recommended media placements is also a vital part of her role. She is frequently exploring the world of media to find the right new opportunities for our clients.
Amanda came to Creating Results in 2011 with a background in marketing and event planning along with a hint of public relations experience. She graduated with a B.S. in journalism from University of Tennessee with a public relations concentration. Her former professions have consisted of retail management, non-profit membership organization marketing and event coordination, as well as a splash of scientific marketing for ATCC in Manassas, VA.
In her spare time, she enjoys family outings, beach vacations, homemade oatmeal chocolate chip cookies and mojitos!
Monitoring, analyzing and recommending media placements; negotiating media rates
Anywhere with sun, sand and water
Experience is the name everyone gives to their mistakes.
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.