Creating Results boasts nearly 20 years of success and a talented team. Actually, we don't boast much because we don't want to waste your time. Instead, we'll:
help you meet your business challenges,
identify and better understand your target markets,
bring you fresh ideas and insights on mature marketing, and
work with you to design marketing programs and plans that maximize the value of your products and services.
As experts in targeting and motivating mature consumers (40+), we understand what makes the more affluent members of the Gen X, Baby Boom and Silent Generations leap into action. By helping you make people fall in love with what you’re selling, we can help your business grow.
Our clients’ programs are created and executed with insights, passion and our belief that Creating Results isn’t just a name, it’s what we do. Relevant Creativity™ is the process that ensures creative solutions are appropriate for our clients and their target markets.
Creating Results has earned praise, referrals and awards for branding, marketing and advertising that motivates mature consumers to purchase. From the initial research through the strategy and creative development, and on into complete implementation and ongoing performance analysis, we help our clients stand out in a crowded marketplace and improve the return on their marketing investments.
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]
The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?
Most Clicked: The Sightlines Project
How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.
The research highlights three key findings to live a long and vigorous life:
The post The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers appeared first on Creating Results.