Creating Results boasts nearly 20 years of success and a talented team. Actually, we don't boast much because we don't want to waste your time. Instead, we'll:
help you meet your business challenges,
identify and better understand your target markets,
bring you fresh ideas and insights on mature marketing, and
work with you to design marketing programs and plans that maximize the value of your products and services.
As experts in targeting and motivating mature consumers (40+), we understand what makes the more affluent members of the Gen X, Baby Boom and Silent Generations leap into action. By helping you make people fall in love with what you’re selling, we can help your business grow.
Our clients’ programs are created and executed with insights, passion and our belief that Creating Results isn’t just a name, it’s what we do. Relevant Creativity™ is the process that ensures creative solutions are appropriate for our clients and their target markets.
Creating Results has earned praise, referrals and awards for branding, marketing and advertising that motivates mature consumers to purchase. From the initial research through the strategy and creative development, and on into complete implementation and ongoing performance analysis, we help our clients stand out in a crowded marketplace and improve the return on their marketing investments.
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.
Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.
The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.
"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan
Happy Mother's Day to all the mothers out there. You deserve the entire pie.
At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.
Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.
Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.
This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]
The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.