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Creating Results

everything mature consumers experience


April 2013 - What Homebuyers Really Want

What New Homebuyers Really Want
by Kathy East

  • Energy Efficiency: An Energy Star rating of the whole home appeals to your prospective buyers' desire to maximize savings (9 out of 10 would prefer a reduction in their bills over homes without these features that cost less) AND reduce their carbon footprint.
  • Organization and Storage: Who doesn't want help in this area. This is especially critical for Boomers and Seniors, who are downsizing when moving. Providing options for storing treasures will allow your buyers to keep what matters most to them in the move.
  • Think Outdoors: Exterior lighting, a patio and front porch all rated as tops among buyers for outdoor features. Think of the whole house, inside and out, as potential areas for entertaining. A large living room area is nice, but a quaint outdoor sitting area will capture the minds and hearts of your prospects.

How can you apply these insights to your community marketing? Click here for Kathy's INSIGHTS INTO ACTION with examples of builders and communities who did this well.

What New Homebuyers Don't Want
by Todd Harff

  • Elevators: 70% of buyers would be unlikely to buy a home with this feature. My recommendation: invest your dollars in single level living. According to the NAHB survey, 57% of respondents preferred this floorplan type (growing in preference among older adults).
  • Golf Courses: Focus keeping natural wooded areas and incorporate walking/jogging trails and outdoor recreation features as opposed to golf courses to maximize community appeal.
  • Wine Cooler: While entertaining is important to homebuyers, a wine cooler in the kitchen isn't. Instead, be sure to incorporate high quality appliances within your kitchens (62% would rather have a smaller house with high quality products than a bigger home with fewer).

Click here for Todd's INSIGHTS INTO ACTION for lessons learned and ideas you can use to give your buyers what they want.

An integrated marketing program can help you highlight your community's best features and stand out in the market. Visit our website for new case studies that demonstrate how our agency has been creating results for builders and developers of 50+ housing.


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 4_24_17

    I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]

    The post Remodeling Trends; Older Single Women appeared first on Creating Results.

  • 4_17_17

    At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

    Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

    The post Retirement Changes … Is there an app for that? appeared first on Creating Results.

  • 4_10_17

    Every Monday, we recap the most engaging content from the previous week.

    This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

    The post Me Generation, or Media Generations? appeared first on Creating Results.

  • 4_3_17

    Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

    First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.


    This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.

    The post The Good and Bad Of Mobile Marketing appeared first on Creating Results.


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