The National Association of Home Builders (NAHB) recently released a new study titled "What Home Buyers Really Want," capturing the desires and dislikes of home buyers. In this month's newsletter, Creating Results' Todd Harff and Kathy East share insights from this study for how to strategically (and successfully) position your communities.
The variety of features and functionality that can be included when designing a website for baby boomers and seniors can seem overwhelming. This glossary, shared at an NAHB board meeting and the 2011 International Builders Show, is a handy and possibly inspiring reference for marketers of 50+ housing.
Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show. He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers.
In this “top 10 tips and take-aways” from IBS 2010, Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year. He also talks about how builders targeting boomers and seniors can "untangle the web."
A) Not needed – aren’t newspapers dead?
B) Expensive and too hard to measure
C) Not worth my time – we’re on Facebook!
D) An effective marketing technique that should be a part of your marketing program
To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.
Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.
The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.
"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan
Happy Mother's Day to all the mothers out there. You deserve the entire pie.
At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.
Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.
Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.
This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]
The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.