The National Association of Home Builders (NAHB) recently released a new study titled "What Home Buyers Really Want," capturing the desires and dislikes of home buyers. In this month's newsletter, Creating Results' Todd Harff and Kathy East share insights from this study for how to strategically (and successfully) position your communities.
The variety of features and functionality that can be included when designing a website for baby boomers and seniors can seem overwhelming. This glossary, shared at an NAHB board meeting and the 2011 International Builders Show, is a handy and possibly inspiring reference for marketers of 50+ housing.
Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show. He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers.
In this “top 10 tips and take-aways” from IBS 2010, Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year. He also talks about how builders targeting boomers and seniors can "untangle the web."
A) Not needed – aren’t newspapers dead?
B) Expensive and too hard to measure
C) Not worth my time – we’re on Facebook!
D) An effective marketing technique that should be a part of your marketing program
To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.