Pop Quiz! Public Relations is:
A) Not needed – aren’t newspapers dead?
B) Expensive and too hard to measure
C) Not worth my time – we’re on Facebook!
D) An effective marketing technique that should be a part of your marketing program
To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.