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Creating Results

everything mature consumers experience

INSIGHTS

55+ Housing Insights

Top Ten Take-Aways from the 2010 International Builders Show

Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show.  He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers. 

In this “top 10 tips and take-aways” from IBS 2010,  Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year.  He also talks about how builders targeting boomers and seniors can "untangle the web."

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Summer 2010 - Debunking Four PR Myths

Pop Quiz! Public Relations is:

A) Not needed – aren’t newspapers dead?

B) Expensive and too hard to measure

C) Not worth my time – we’re on Facebook!

D) An effective marketing technique that should be a part of your marketing program

To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.

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OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

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