The National Association of Home Builders (NAHB) recently released a new study titled "What Home Buyers Really Want," capturing the desires and dislikes of home buyers. In this month's newsletter, Creating Results' Todd Harff and Kathy East share insights from this study for how to strategically (and successfully) position your communities.
The variety of features and functionality that can be included when designing a website for baby boomers and seniors can seem overwhelming. This glossary, shared at an NAHB board meeting and the 2011 International Builders Show, is a handy and possibly inspiring reference for marketers of 50+ housing.
Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show. He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers.
In this “top 10 tips and take-aways” from IBS 2010, Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year. He also talks about how builders targeting boomers and seniors can "untangle the web."
A) Not needed – aren’t newspapers dead?
B) Expensive and too hard to measure
C) Not worth my time – we’re on Facebook!
D) An effective marketing technique that should be a part of your marketing program
To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.