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Creating Results

everything mature consumers experience

INSIGHTS

Article Category: Ebook

Social, Silver Surfers: Attitudes of Baby Boomers and beyond towards websites and social media

Creating Results surveyed hundreds of 40+ American consumers (Gen X, Baby Boomers and Silent Generation members) to find out:

  • How they really feel about website design and usability
  • What web tools are favorites
  • What pet peeves exist and
  • Their attitudes and concerns regarding social networking.

Follow this link to download a free eBook featuring more than 50 pages of new findings plus analysis and a bakers' dozen of action items to help you make the most of your digital marketing efforts.

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography.

Follow this link to download a free eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.

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OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

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Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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