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Creating Results

everything mature consumers experience

INSIGHTS

Article Category: Newsletter

Summer 2010 - Debunking Four PR Myths

Pop Quiz! Public Relations is:

A) Not needed – aren’t newspapers dead?

B) Expensive and too hard to measure

C) Not worth my time – we’re on Facebook!

D) An effective marketing technique that should be a part of your marketing program

To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.

February 2015 - Maximizing the ROI of Online Leads

Whether you market senior living or active adult housing, increasingly your leads are coming in through online channels. Organizations need to develop a strategic process for converting online leads into real prospects and customers. The process must include Love, Speed, and perhaps calling on your inner Boy Scout.

Read Todd Harff’s thoughts on “Maximizing the ROI of Online Leads,” with insights from the recent International Builders Show.

click to read newsletter article

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As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

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