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Creating Results

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Article Category: Presentation

Marketing to Gen Yers and Boomers Using Social Media and More

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think.  Together these two demographic groups will drive the multi-family industry for the foreseeable future.

Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

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Aligning Brand with Mission

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.

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A Fine Romance – The Top 10 Steps to Building Wonderful Relationships with Active Adult Prospects

Moving a 55 plus community prospect through the sales process is like a courtship.  Be sure your team is committed to starting a serious relationship and avoiding the top 10 relationship blunders that turn Active Adults off. Find out the virtue of improved marketing communications that nurture and move leads through the sales process all the way to “I Do”!

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OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

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