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Creating Results

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Article Category: Presentation

Marketing to Gen Yers and Boomers Using Social Media and More

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think.  Together these two demographic groups will drive the multi-family industry for the foreseeable future.

Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

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Aligning Brand with Mission

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.

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A Fine Romance – The Top 10 Steps to Building Wonderful Relationships with Active Adult Prospects

Moving a 55 plus community prospect through the sales process is like a courtship.  Be sure your team is committed to starting a serious relationship and avoiding the top 10 relationship blunders that turn Active Adults off. Find out the virtue of improved marketing communications that nurture and move leads through the sales process all the way to “I Do”!

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As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

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