Each year, the elves at Creating Results work hard to help our clients meet their goals. We are so grateful for you -- our clients, colleagues and others who share our passion for 50+ marketing.
To make your season bright, we asked a few reindeer friends of ours how to stay off Santa's "Naughty" list. The result? A sleighful of tips ... 8 to be exact.
A "merry" infographic with a serious mission: to educate marketers on the power of older women as a marketing demographic. This graphic touches on the role of older women in the workforce, travel spending, education, rates of cosmetic surgery, caregiving … and even Pinterest.
15 valuable tips for designing for baby boomers and seniors.
With more than 88 million Americans over 50, it’s important to create designs that reflect natural physical and mental changes that come with aging, reinforce the marketing message and speak directly to the targeted mature consumer.
By some accounts, Santa Claus is more than 2000 years old. By others, he's just shy of 200. Either way, he's definitely our favorite senior - perhaps even more beloved than Betty White!
To celebrate the right jolly old elf and timeless seniors all over the United States, in 2011 Creating Results put together an infographic with statistics and secrets.
Ho-ho-hurry up and click through to learn more!
Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and challenges that investors and developers face when undertaking such a project.
The post Roundup: The Growing Popularity of Mixed-Use Developments appeared first on Creating Results.
When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around […]
The post Blue Sky Marketing: Market Research and Why Timing Is Everything appeared first on Creating Results.
Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers can target users. Detailed Facebook […]
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a theme that was discussed throughout […]