Each year, the elves at Creating Results work hard to help our clients meet their goals. We are so grateful for you -- our clients, colleagues and others who share our passion for 50+ marketing.
To make your season bright, we asked a few reindeer friends of ours how to stay off Santa's "Naughty" list. The result? A sleighful of tips ... 8 to be exact.
A "merry" infographic with a serious mission: to educate marketers on the power of older women as a marketing demographic. This graphic touches on the role of older women in the workforce, travel spending, education, rates of cosmetic surgery, caregiving … and even Pinterest.
15 valuable tips for designing for baby boomers and seniors.
With more than 88 million Americans over 50, it’s important to create designs that reflect natural physical and mental changes that come with aging, reinforce the marketing message and speak directly to the targeted mature consumer.
By some accounts, Santa Claus is more than 2000 years old. By others, he's just shy of 200. Either way, he's definitely our favorite senior - perhaps even more beloved than Betty White!
To celebrate the right jolly old elf and timeless seniors all over the United States, in 2011 Creating Results put together an infographic with statistics and secrets.
Ho-ho-hurry up and click through to learn more!
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers happy.
Thankfully, there are many ways for you to maximize your ROI. Let’s take a look at some simple steps marketers should be taking in order to get the most value out of their campaigns.
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]
Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]
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