Each year, the elves at Creating Results work hard to help our clients meet their goals. We are so grateful for you -- our clients, colleagues and others who share our passion for 50+ marketing.
To make your season bright, we asked a few reindeer friends of ours how to stay off Santa's "Naughty" list. The result? A sleighful of tips ... 8 to be exact.
A "merry" infographic with a serious mission: to educate marketers on the power of older women as a marketing demographic. This graphic touches on the role of older women in the workforce, travel spending, education, rates of cosmetic surgery, caregiving … and even Pinterest.
15 valuable tips for designing for baby boomers and seniors.
With more than 88 million Americans over 50, it’s important to create designs that reflect natural physical and mental changes that come with aging, reinforce the marketing message and speak directly to the targeted mature consumer.
By some accounts, Santa Claus is more than 2000 years old. By others, he's just shy of 200. Either way, he's definitely our favorite senior - perhaps even more beloved than Betty White!
To celebrate the right jolly old elf and timeless seniors all over the United States, in 2011 Creating Results put together an infographic with statistics and secrets.
Ho-ho-hurry up and click through to learn more!
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
The post Facebook’s New Algorithm & How It Impacts Your Community appeared first on Creating Results.
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.
We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are working, but … what happens next? How do I […]