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Creating Results

everything mature consumers experience


Charts - Boomers and Seniors Digital Marketing Research

Selected charts from Creating Results' 2013 study of the digital marketing perceptions/attitudes of Baby Boomers and seniors.

(Please feel free to use in your coverage of this topic! All we ask is a little attribution.)

Interest in Weather varies a little by age. 81% of 40-54 year olds said they are web-based weather-watchers, vs. 57% of 75+.

Printer Friendly Pages are appreciated by all, including two-thirds of 40-44 year olds. This feature is even more beloved by older Boomers.

The older the respondent, the more likely they are to view good old fashioned email as a social network.

Only 10% of social networkers over 40 said "yes" they’d like to be an organization's friend, follower or fan. 22% said "maybe."



As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.



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