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Creating Results

everything mature consumers experience


The Power of Generational Marketing

The giving world is shifting from Matures to Boomers, with GenX on the rise. Thus, connecting with today's older donors requires insight, creativity and subtlety. It is time for generational marketing to discover how to motivate donors in a way that works for them. Learn the ways to best target and motivate the 50+ donor. Presented at the 2012 National Council of Philanthropic Planning conference.


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.



Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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