An expert in e-engagement, Beth has developed successful online strategies for top-tier national restaurant chains including Texas Roadhouse, Arby’s, Subway, McCormick & Schmick’s, and Denny’s. She now applies her experience to online marketing efforts for Creating Results' clients.
As a Senior Online Marketing Consultant at Fishbowl Marketing, she led the strategic planning and execution of online marketing efforts, focusing on strategies to engage and retain prospects through relevant email messaging and social media avenues. Her efforts led to the addition of more than 1 million subscribers for a leading international restaurant chain over the course of 2 months.
With more than 15 years of marketing experience, Beth finds opportunities for clients to leverage online and offline marketing avenues as a part of an integrated marketing plan. She's adept at maximizing performance and return on investment.
Beth began her career working in recreation and tourism, managing the public relations and membership efforts for The National Children’s Museum in Washington, DC. Her experience serving both in a client and agency capacity gives her a deeper understanding for her clients' needs and goals. She uses this insight to form dynamic marketing plans and strategies. Beth holds a B.A. in Communications with a focus in Public Relations from Radford University.
Email marketing, Internet marketing plans, client relations, strategic planning, program implementation, public relations
Best Advice Ever Heard:
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover” Mark Twain
A sunny day in Tuscany exploring some little known shop or village.
“Only those who will risk going too far can possibly find out how far one can go.” T. S. Elliot