An expert in e-engagement, Beth has developed successful online strategies for top-tier national restaurant chains including Texas Roadhouse, Arby’s, Subway, McCormick & Schmick’s, and Denny’s. She now applies her experience to online marketing efforts for Creating Results' clients.
As a Senior Online Marketing Consultant at Fishbowl Marketing, she led the strategic planning and execution of online marketing efforts, focusing on strategies to engage and retain prospects through relevant email messaging and social media avenues. Her efforts led to the addition of more than 1 million subscribers for a leading international restaurant chain over the course of 2 months.
With more than 15 years of marketing experience, Beth finds opportunities for clients to leverage online and offline marketing avenues as a part of an integrated marketing plan. She's adept at maximizing performance and return on investment.
Beth began her career working in recreation and tourism, managing the public relations and membership efforts for The National Children’s Museum in Washington, DC. Her experience serving both in a client and agency capacity gives her a deeper understanding for her clients' needs and goals. She uses this insight to form dynamic marketing plans and strategies. Beth holds a B.A. in Communications with a focus in Public Relations from Radford University.
Email marketing, Internet marketing plans, client relations, strategic planning, program implementation, public relations
Best Advice Ever Heard:
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover” Mark Twain
A sunny day in Tuscany exploring some little known shop or village.
“Only those who will risk going too far can possibly find out how far one can go.” T. S. Elliot
When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.
It’s important to remember that not all leads are created equally. In the high-tech world we’re living in, chances are many of your leads are coming in digitally. These leads require more nurturing through the stages the sales funnel compared to leads coming through more direct means, such as a referral source.
The post Four Steps for Developing an Effective Campaign Strategy appeared first on Creating Results.
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
The post Facebook’s New Algorithm & How It Impacts Your Community appeared first on Creating Results.
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.