An expert in e-engagement, Beth has developed successful online strategies for top-tier national restaurant chains including Texas Roadhouse, Arby’s, Subway, McCormick & Schmick’s, and Denny’s. She now applies her experience to online marketing efforts for Creating Results' clients.
As a Senior Online Marketing Consultant at Fishbowl Marketing, she led the strategic planning and execution of online marketing efforts, focusing on strategies to engage and retain prospects through relevant email messaging and social media avenues. Her efforts led to the addition of more than 1 million subscribers for a leading international restaurant chain over the course of 2 months.
With more than 15 years of marketing experience, Beth finds opportunities for clients to leverage online and offline marketing avenues as a part of an integrated marketing plan. She's adept at maximizing performance and return on investment.
Beth began her career working in recreation and tourism, managing the public relations and membership efforts for The National Children’s Museum in Washington, DC. Her experience serving both in a client and agency capacity gives her a deeper understanding for her clients' needs and goals. She uses this insight to form dynamic marketing plans and strategies. Beth holds a B.A. in Communications with a focus in Public Relations from Radford University.
Email marketing, Internet marketing plans, client relations, strategic planning, program implementation, public relations
Best Advice Ever Heard:
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover” Mark Twain
A sunny day in Tuscany exploring some little known shop or village.
“Only those who will risk going too far can possibly find out how far one can go.” T. S. Elliot
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.