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Creating Results

everything mature consumers experience

THE CREW

Beth Mickey

ON THE WEB
beth-mickey
BRAND727

E-MAIL
beth@creatingresults.com

PHONE
703-494-7888, ext 720

Beth Mickey

An expert in e-engagement, Beth has developed successful online strategies for top-tier national restaurant chains including Texas Roadhouse, Arby’s, Subway, McCormick & Schmick’s, and Denny’s. She now applies her experience to online marketing efforts for Creating Results' clients.

As a Senior Online Marketing Consultant at Fishbowl Marketing, she led the strategic planning and execution of online marketing efforts, focusing on strategies to engage and retain prospects through relevant email messaging and social media avenues. Her efforts led to the addition of more than 1 million subscribers for a leading international restaurant chain over the course of 2 months.

With more than 15 years of marketing experience, Beth finds opportunities for clients to leverage online and offline marketing avenues as a part of an integrated marketing plan.  She's adept at maximizing performance and return on investment.

Beth began her career working in recreation and tourism, managing the public relations and membership efforts for The National Children’s Museum in Washington, DC. Her experience serving both in a client and agency capacity gives her a deeper understanding for her clients' needs and goals.  She uses this insight to form dynamic marketing plans and strategies. Beth holds a B.A. in Communications with a focus in Public Relations from Radford University.

Expertise:
Email marketing, Internet marketing plans, client relations, strategic planning, program implementation, public relations

Best Advice Ever Heard:
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover” Mark Twain

Ideal Vacation:
A sunny day in Tuscany exploring some little known shop or village.

Inspiring Wisdom:
“Only those who will risk going too far can possibly find out how far one can go.” T. S. Elliot

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 4_24_17

    I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]

    The post Remodeling Trends; Older Single Women appeared first on Creating Results.

  • 4_17_17

    At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

    Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

    The post Retirement Changes … Is there an app for that? appeared first on Creating Results.

  • 4_10_17

    Every Monday, we recap the most engaging content from the previous week.

    This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

    The post Me Generation, or Media Generations? appeared first on Creating Results.

  • 4_3_17

    Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

    First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.

    MOST SHARED

    This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.

    The post The Good and Bad Of Mobile Marketing appeared first on Creating Results.

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