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Creating Results

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Central Parke

Central Parke Branding

Central Parke Branding

The Situation

Central Parke wanted to build a brand highlighting its carefree lifestyle by focusing on its extensive community amenities, stylish home designs and maintenance programs that make living easy and fun.

A key component of strengthening the Central Parke brand was to create distinct and memorable identities for each of their active adult communities, situated in diverse locations throughout the Mid-Atlantic. By doing so, we emphasized the variety of community options and locations available — from the Maryland beaches, to new suburban communities in Virginia and Maryland, to the Washington, D.C. region — to highlight the unique benefits of each property under the Central Parke banner.

Central Parke Branding-situation

The Solution

Addressing all of Central Parke’s needs and expectations required utilizing a broad spectrum of Creating Results' capabilities: logo development, web design, print advertising, direct mail, sales center design and more. To ensure smooth integration among all these components we focused on their key messaging: 

Central Parke 55+ Resort Communities offer a multitude of enticing amenities and exciting activities, in convenient and desirable locations near family and friends.

The first step was building the Central Parke brand. A playful dancing figure was introduced in their new identity as an enhancement to convey the fun-filled life in store for residents. 

With a strong new brand in place, we developed a plan to market the individual Central Parke communities, threading their new brand throughout all their materials, including advertising, signage, displays, web and promotional items.

Central Parke Branding-solution

The Results

The new branding for Central Parke's amenity-rich communities has earned them national awards, including “Best Active-Adult Community” and “Best Clubhouse.” See Awards section below for more information.

Central Parke Branding-results
Central Parke Branding-results

Mature Media Awards:

  • Gold Award for Total Marketing/Advertising Program
  • Silver Award for Direct Mail Advertising 

Where to Retire “100 Best Master Planned Communities” (two times)

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