Traditions of America is a leader in 55+ development, with seven modern and active lifestyle communities across Pennsylvania. But their Welcome Centers were stuck in the past with visitors entering to a standard reception desk and a focus — everywhere — on product. Resort-style lifestyle messaging was expressed only by a clubhouse floor plan and a rendering with several lifestyle photos. The environment felt cookie-cutter with little emotion to inspire home sales. As the developer looked to open up several new centers in quick order, a fresh approach was needed.