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Creating Results

everything mature consumers experience

Traditions of America

Traditions of America Welcome Centers

Traditions of America Welcome Centers

The Situation

Traditions of America is a leader in 55+ development, with seven modern and active lifestyle communities across Pennsylvania. But their Welcome Centers were stuck in the past with visitors entering to a standard reception desk and a focus — everywhere — on product. Resort-style lifestyle messaging was expressed only by a clubhouse floor plan and a rendering with several lifestyle photos. The environment felt cookie-cutter with little emotion to inspire home sales. As the developer looked to open up several new centers in quick order, a fresh approach was needed.

The Strategy

Creating Results envisioned an environment with multiple opportunities for sales staff to connect with prospects. The strategy included building in a series of visually compelling spaces to inspire conversation between New Home Counselors and prospective homebuyers. The new Welcome Center would be a bright, lively space with multiple places to sit and consume information, fostering conversation and relationship building.

Traditions of America Welcome Centers-strategy

The Solution

The goal for the Welcome Center was to create an inviting space that introduces visitors to the Traditions of America brand and provides opportunities to learn more about home options and their active, "Live Better" culture.

Creative touches were integrated into the space as conversation-starters, such as glass shelves holding simple, elegant objects associated with the local area, for an effect visitors are more likely to see at a museum or art gallery.

Traditions of America Welcome Centers-solution

In addition to floor plans, site maps and lifestyle imagery displays, interactive components were installed to provide additional information and encourage conversation:

  • An iPad kiosk with videos of residents sharing how they now “Live Better” and what they like best about the community lifestyle. This makes it easy for sales to learn which topics are of greatest interest to prospects.
  • A touchscreen with details on the builder’s six exclusive “Buying Made Easy” programs. Prospects navigate through themselves or with a New Home Counselor, selecting videos of residents who have used the programs. New Home Counselors learn about prospects' concerns as they review the programs together.
  • A custom bistro (not a model home kitchen) draws visitors in with the smell of fresh coffee. For those not ready to meet in a salesperson’s office, the bistro seating area is a non-threatening place to relax and talk.
Traditions of America Welcome Centers-design
Traditions of America Welcome Centers-design
Traditions of America Welcome Centers-design

The Results

The goal for a fresh approach has been met and exceeded. The design received a Gold “Best of 50+ Housing Award” by the National Association of Home Builders and has been replicated at other Traditions of America communities, modified as needed to incorporate community-specific information. 

New Home Counselor Gail Anselmo loves the bistro area, in particular. “People love to sit at the bar, have coffee and meet other visitors and it is an easy place for me to start to get to know them.”

“People love to sit at the bar, have coffee and meet other visitors and it is an easy place for me to start to get to know them.”

--Gail Anselmo, New Home Counselor

Gold “Best of 50+ Housing Award,” National Association of Home Builders

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