Traditions of America, Pennsylvania’s leading developer of resort-style retirement communities for active adults, faced three challenges:
- By picking the right locations and delivering exceptional quality homes, Traditions had maintained strong sales throughout the recession. However, consumer confidence was still low.
- In 2012, the team planned to start closing out two communities, launch a new project, and lay the groundwork for future developments.
- Having six locations meant they needed cohesive messaging across the brand, while still being able to individualize efforts.