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Creating Results

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Fairing Way

Fairing Way Displays

Fairing Way Displays

The Situation

Fairing Way is a senior community being sponsored and developed by two not-for-profit organizations – Quincy’s Rice Eventide and Boston’s Rogerson Communities – both with a long-standing reputation in quality senior living. The Fairing Way concept is unique as a hybrid of a traditional continuing care and active adult community located in an intergenerational development called SouthField.

There wasn’t much more than a trailer and a wide open field on the property when Creating Result came onboard, and Fairing Way badly needed to show what the community would look like in the future.The challenge was to use its existing 900-square-foot trailer as an effective sales center. 

The Strategy

The goal with the space was to highlight Fairing Way's shared amenities with SouthField, convey the benefits of this not-so-typical senior apartment community, show sample product and include administrative offices. Each element needed to be strategically placed for flow and maximum impact in the limited area available in the existing 900-square-foot trailer. To maximize use of the small space, elements such as the large lifestyle displays were designed to be flexible and moveable. This allowed sales staff to free up space for events or presentations requiring seating.

Fairing Way Displays-strategy

The Solution

In addition to housing the Fairing Way sales team, the Welcome Center included a model kitchen and bathroom reflective of what will be in an apartment home. It also housed a 3D model of the community to help prospects see the property layout in order to visualize future development.

Design features included:

  • Lifestyle photography showcasing community vibrancy, age and diversity 
  • Copy highlighting shared SouthField amenities such as a golf course and bike trails
  • Floor plans of the Clubhouse and apartment homes
  • Area map showing the property's close proximity to Boston
  • Natural features to complement the community connection to the outdoors 
  • Full-length photo mural showing the future view from the apartments to emphasize the beauty and expansiveness of the conservation space in the community
Fairing Way Displays-design
Fairing Way Displays-design
Fairing Way Displays-design

The Results

Through expert use of very limited space, Creating Results developed a Welcome Center for Fairing Way that is a dynamic and effective selling tool. Visitors were able to get a feel for the Fairing Way community -- and to start to picture themselves there -- long before ground was broken.

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