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Creating Results

everything mature consumers experience

Arora Hills

Arora Hills Display

Arora Hills Display

The Situation

Arora Hills, a planned community of 1,330 homes, was entering a market already dominated by a larger and more established player, with extensive amenities and a Town Center with shopping, entertainment and civic functions. The new community’s brand identity was inspired by the opportunities to connect with nature on the site. The 374-acre community was preserving 57% of the site as green space distributed throughout the site, not just on the fringes.

The Strategy

While construction was still underway and very visible, Creating Results needed to position Arora Hills as a community “Designed by Nature, Built by Artists.” The first step was to create a Welcome Center.

Arora Hills Display-strategy

The Solution

Creating Results designed the Welcome Center so that prospects’ first impression and last impression is of being surrounded by nature, emphasizing the community brand. We brought the outdoors in! Visitors follow the stone walking path past lifestyle and product displays and into a “park” replete with outdoor scenes of a forest in the fall, and lots and lots of flowers and plants. Every detail was attended to, from the indoor waterfall, to building the back of a “house” to show its beautiful view of nature. The depth, dimension, sound and texture all combine to create a memorable multi sensory experience.

Arora Hills Display-solution

The Results

Arora Hills’ visitors were able to experience the community’s nature first hand at the Welcome Center. Prospects enjoyed a multi-sensory experience as they learned about the community at their own pace. The design details, creative space planning, and unique theme established a level of sophistication above the norm in sales trailers, and set Arora Hills apart.

Opening on June 1, 2003, Arora Hills sold close to 100 homes by year-end. In fact, demand surpassed projections to the point that the second neighborhood opened earlier than originally scheduled. The award-winning Welcome Center closed in January 2006.

Arora Hills Display-results
Arora Hills Display-results

 “Best Sales Center” — Major Achievement in Marketing Excellence (MAME) Awards


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