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Discover Prince William & Manassas Web

Discover Prince William & Manassas Web

The Situation

Discover Prince William & Manassas, VA is charged with marketing Prince William County and Manassas as a destination for leisure and business travelers, group tours, conferences, meetings and events.

The website for Discover Prince William & Manassas had become stale, with declining visitation. Further, it was difficult for destination partners to update their information, making it an outdated tool.

Discover Prince William & Manassas Web-situation

The Strategy

As a part of a re-branding and revitalization effort, Creating Results planned and developed a dynamic website that increased the brand’s digital presence and included engaging content and tools to draw businesses and leisure travelers to the Northern Virginia destination.

Discover Prince William & Manassas Web-strategy

The Solution

Creating Results made the concept of discovery the driving force behind the website re-design. Visitors are able to search by city or town, by activity (“Do,” “Stay,” “Shop”) or by keyword to find the travel resources they’re looking for. Specific features include:

  • Integrated booking feature for ease in making lodging reservations
  • Trip planner to allow for the development of custom itineraries
  • Partner-friendly content management system for adding and updating events or attraction details
  • Rotating advertising pods to feature specific community entities
Discover Prince William & Manassas Web-solution

The Results

The website launched in March of 2013. Within 1 year of the launch traffic to the site increased by more than 1000 percent. The tourism agency also was able to introduce digital advertising campaigns driving to the website and provide content for social media efforts, all helping to increase first time visitors and engagement. 

Creating Results and Discover Prince William & Manassas were honored with a prestigious Virginia Association of Convention and Visitors Bureaus (VACVB) VIRGO award in 2014 for the new website.


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