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Creating Results

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GlenRiddle Event

GlenRiddle Event

The Situation

Creating Results was given three short weeks to capture media attention for Centex Homes at GlenRiddle, a high-end master-planned community near Ocean City, Maryland.

The Strategy

GlenRiddle features a members-only golf course designed by PGA golfer Jim Furyk. Creating Results decided to leverage that high-profile connection by scheduling an onsite press conference with the pro golfer.

The Solution

Even with the community’s golf courses and clubhouses under construction, Creating Results successfully arranged an on-site press conference with Mr. Furyk, along with individual interviews and coverage of his visit to The War Admiral Members Course. (The property was formerly the training farm of legendary race horses Man-O-War and War Admiral.)

The press conference was strategically staged so that footage of Mr. Furyk taking shots at one of the community’s golf courses clearly showed the builders’ homes in the background. The event generated a great deal of excitement and exposure for GlenRiddle, along with heavy television and print coverage.

Creating Results further leveraged the media coverage by distributing reprints to prospects and residents.

GlenRiddle Event-solution

The Results

This press event increased traffic and sales at GlenRiddle to record levels, and generated goodwill and name recognition among residents and potential homeowners.

GlenRiddle Event-results


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