Creating Results selected photographer Gary Landsman and his team, known for their work with Washingtonian magazine, to do the shoot in the store. Actual customers were selected as models to add a personal touch, build the brand and encourage word-of-mouth marketing.
In addition, a new brochure was recommened to fully utilize the new, high-impact photography. The new collateral design intentionally emphasized Quinn’s signature colors to enhance brand recognition, creating a consistent, high-quality look and feel.
A small number of the brochures were given to the customer-models to share with family and friends and the rest were handed mailed or handed out at the store.