Located in the charming upscale community of Rumford, Rhode Island, Ross Commons is a community featuring 54 quality-construction condos. For the first few years of build-out their sales had been strong, so the development team remained focused on completing the final building.
But by the spring of 2008 the housing market had taken a bad turn and their sales were not meeting expectations. Like in other areas around the country, Providence-area home buyers seemed to be waiting for prices to hit rock bottom. Ross Commons needed a new strategy and new energy to increase traffic and sales.