The Welcome Center featured a private discovery room that felt residential and warm, not sales-y. A built-in high-end café enhanced the feeling of welcome.
The great room promoted the CCRC’s incredible location with authentic photography featuring Boston-area cultural landmarks. Residents were polled on what places were important to them and those were highlighted on a large location map. To help prospects visualize the project, large plans compared what the community looked like with how it would look after construction is complete.
Flexible displays featured a limited number of floor plans that could easily be swapped out as designs changed or models sold out. The sales team used an interactive touchscreen to catalog all 40+ product variations and work with clients to drill down to the floor plan that best fits them.
A 60” flat screen drew visitors into the main room with renderings of tomorrow’s North Hill and photos of activity on campus. As new and expanded amenities came online, their images were quickly loaded into the display. It also was used for small group presentations, with customized content easily accessible.
A 6-foot octagonal display in the heart of the great room was dedicated to the concept of PurposeFULL Living, North Hill's wellness philosophy, which is at the heart of this transformation. The display inspired conversation and conversion from every corner of the Welcome Center. To give the client greater flexibility and ROI, the panels could easily be taken to offsite events.