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Creating Results

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The Villages at Two Rivers Classic Group

The Villages at Two Rivers Welcome Center

The Villages at Two Rivers Welcome Center

The Situation

As construction ramped up at The Villages at Two Rivers -- an the age-restricted 55+ community in Odenton, MD --  the developer (The Classic Group) needed to move the Welcome Center from a temporary double-wide trailer to a more permanent location in their amenity-rich Clubhouse.

The oddly shaped space for the new Welcome Center, located off the front entrance of the Clubhouse, had to feel welcoming and illustrate to potential homebuyers the unique aspects of the Two Rivers community. Yet, at just 350 SF (compared to over 1,300 SF in the trailer) the space posed many design challenges, including an angled wall. On top of the space constraints, the concept, design and installation would have to meet the tight deadline of the Clubhouse Grand Opening Event, and within a very limited budget.

The Solution

Creating Results wanted to be a good steward of The Classic Group’s investment (and the environment) by re-purposing many of the graphics from the temporary trailer into the new layout:

  • Community maps that highlight the coming agricultural park, walking trails and parks were strategically placed on the limited wall space between windows in the Welcome Center. Adding etched glass with a quote such as “Eat less from a box and more from the earth” reinforces this special community feature.
  • To give new residents visual reminders of the close proximity of the cultural activities near Two Rivers, a touch screen monitor framed with a collage of photos depicting iconic area attractions in Annapolis, Baltimore and DC is the focal point of the room. The staff uses the interactive map and event calendar loaded on the touch screen to help guide and build rapport with prospective residents.
  • Even the “reception” countertop from the trailer found its perfect spot after being cut to fit the angled wall nook.

Adding new design elements visually reinforced the great outdoor adventures awaiting the residents of Two Rivers:

  • To highlight the nature trails that surround Two Rivers, a floor to ceiling graphic wall paper of an inviting wooded path immediately greets visitors.
  • Bold signs outside the door point visitors in the right direction.

The Villages at Two Rivers Welcome Center-solution

The Results

The new Welcome Center provides a beautiful space within the Two Rivers Clubhouse where prospective residents can be introduced to the communities’ amenities and lifestyle. The displays in the Welcome Center aid the staff in building upon prospects’ interest in Two Rivers while getting the prospects’ contact information for the builders’ sales teams. This inviting space has succeeded in building trust and excitement for prospective resident – currently, there have been 85 sales throughout the community, out-pacing projections.

The Villages at Two Rivers Welcome Center-results

“I really appreciated Creating Results’ creativity and can-do attitude. They have great depth of understanding of how the 55+ buyer should be treated from their very first impression and throughout the sale. The Creating Results team applied their real estate marketing experience to make the Two Rivers Welcome Center the perfect space.”
Rene Seigley, VP Marketing & Sales, The Classic Group


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