Each week, we take a look back at the content that our followers engaged with the most during the previous week.
This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.
Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.
MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics
A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.
The post Insights to Generating Leads Through Email Marketing appeared first on Creating Results.
Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!
And some Mondays we get to share articles and resources related to heavier topics.
As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."
Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.
MOST SHARED: "Exploitation on social media is a form of abuse."
NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.
The post Fighting Social Media Abuse; Losing Ground on Hiring Ageism appeared first on Creating Results.
Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.
In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.
Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?
The post Should You be Using Snapchat to Market to Seniors? appeared first on Creating Results.
Each week, we recap the news items that most engaged our followers over the past week.
This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.
Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.
MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.