Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with […]
Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington University.
Organizations like Asbury, Kendal’s Collington, Goodwin House, Vinson Hall and Stoddard Baptist Homes were represented on the panel.
As we expected, these leaders in non-profit senior living shared great insights into the future of aging services.
What we didn’t expect to hear was what sounded like “convincing” directed at the George Washington long-term care management students who also were in attendance.
A new week, a new round-up of the content that grabbed the attention of marketing pros!
Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.
Then, we share the top items here on our blog. Be sure to follow us on those social platforms for even more 50+ marketing insights!
Where are Baby Boomers moving to? Which metro areas are they leaving behind?
Headlight Data analyzed the most recent U.S. Census Bureau American Community Survey for an actionable summary of trends:
More people of all ages are watching / sharing online videos than ever before.
And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.
Yet many senior providers don’t know how to integrate video into their marketing.
Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.
Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?
The post More Seniors Are Using Online Video. Why Aren’t More Senior Living Providers? appeared first on Creating Results.