Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.
The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine marketing. I have so many actionable takeaways I was able to bring back to implement for our clients!
I wanted to share the love and reveal three exciting takeaways for senior living and real estate search marketers.
1. Don’t ignore Microsoft Bing.
Sure, Google is the giant (and you should be spending more with Google AdWords) but the power of search by the Bing Network is really growing.
The post Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016 appeared first on Creating Results.
I have a long-lasting love of pigs.
A few things reminded me of this affection last week.
One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after recalling that I headed off to "adulthood" with three stuffed pigs, including one who snorted loudly when stepped on in the middle of the night. (My roommates loved me.)
Two, this tweet from our Director of Business Development, Beth Spohn:
In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.
Today we'll focus on direct mail.
Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual meeting with my colleague Erin Read. The entire presentation explored how the direct mail "dinosaur" still can be incredibly effective with a senior target market.
Why would I recommend direct mail as a part of this integrated strategy?
Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...
D is for "DISRUPT."
Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."
Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.
"Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.
And yet, as Jenkins writes ...
The post Better 50-plus Marketing, Brought to You by the Letter “D” appeared first on Creating Results.