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Creating Results

everything mature consumers experience

Clients

We've partnered with some pretty amazing folks!

Previous Clients

American Heart Association
Americans in Wartime Museum
Artery Custom Homes
Asbury Place
Artery Homes
Beazer Homes
Blue Valley Vineyard
Caldera Properties
Carlan Group
Centex Homes
County Center
Destinations 55+
Dutchmans Creek
EOS twenty-one
Farm Neck Golf Club
Fru-Con
George Mason University
Glenkirk
GlenRiddle
Horenberg Insurance
Hunt Senior Living
Hunter Labs
I-95 Business Park Management
Ingleside at King Farm
Ingleside at Rock Creek
International Mature Marketing Network
Inverness Village
KHovnanian Homes
La Terraza at Biltmore
MDA Technologies
MDV Custom Homes
MDV Remodeling
Michael Harris Homes
Miller and Smith
Mystic Coast and Country
National Association of Homebuilders
New England Woodworking
Northern Virginia Community College
Northland Residential
One Loudoun
Penn National Golf Course Community
Pighini Builders
Potomac Hospital (now Sentara Medical Center)
Presidential Mortgage Group
ProClose Mortgage Banking Systems
Rhode Island Hospitality Association
Ridings at Rehoboth
RMJ Development Group
Ross Commons
Rumford Center
Shea Studio Interiors
Slenker Communities
Snowden Orchard
Sunset Harbour at Bethany Beach
Thames Edge at Fairview
The 925 Apartments
The Aqueduct at Altozano
The Four Winds at Oakton
The Highlands
The Marque at Heritage Hunt
The Overlook Charlton
The Parke at Ocean Pines
The Villages on Mount Hope Bay
The Waters Foundation
The Woods at Newtown
Tysons Mortgage
Verena Residences
Waverly Station at Bealton

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 5_5_16c

    Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.

    The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine marketing. I have so many actionable takeaways I was able to bring back to implement for our clients!

    I wanted to share the love and reveal three exciting takeaways for senior living and real estate search marketers.

    1. Don’t ignore Microsoft Bing.

    Sure, Google is the giant (and you should be spending more with Google AdWords) but the power of search by the Bing Network is really growing.

    The post Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016 appeared first on Creating Results.

  • 5_2_16_FlyingPig2

    I have a long-lasting love of pigs.

    A few things reminded me of this affection last week.

    One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after recalling that I headed off to "adulthood" with three stuffed pigs, including one who snorted loudly when stepped on in the middle of the night. (My roommates loved me.)

    Two, this tweet from our Director of Business Development, Beth Spohn:

    The post If Pigs Could Fly … appeared first on Creating Results.

  • DirectMail_4_20_16

    In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.

    Today we'll focus on direct mail.

    Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual meeting with my colleague Erin Read. The entire presentation explored how the direct mail "dinosaur" still can be incredibly effective with a senior target market.

    Why would I recommend direct mail as a part of this integrated strategy?

    The post Funnel Fun: Direct Mail That Gets You MOVING appeared first on Creating Results.

  • 4_25_16a

    Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

    D is for "DISRUPT."

    Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

    Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.

    "Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.

    And yet, as Jenkins writes ...

    The post Better 50-plus Marketing, Brought to You by the Letter “D” appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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