It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.
Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active, independent lives as we age.
MOST SHARED: There's no age-based 'shelf life' on senior's ability to live independently
Carol Bradley Bursack has a website dedicated to caregiving, and she answers caregiving related questions in a column for North Dakota's Inforum.
Just before Thanksgiving, Bursack answered a question from an adult child who was receiving pressure to move his very independent 73-year-old father out of his own house, to begin to take over managing the father's life.
Happy Monday – I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day! Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and […]
Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"
In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.
In addition to being a concern for senior living care providers, the looming labor shortage also is a driver of senior living growth, repositioning and affiliation. What can marketing do to prepare?
The post Looming Senior Living Labor Shortage, Ongoing Sponsorship Changes – What Marketing Can Do appeared first on Creating Results.
Session: Sales and Marketing Tactics for Continuing Care at Home
This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling proposition of Continuing Care at Home (CCAH).
CCAH programs offer care coordination, care-giving and asset preservation to older adults who do not want to live on a retirement community campus. With CCAH, they can remain in their own home as they age.
The post Education About Financial Benefits Key to Continuing Care at Home Marketing Success appeared first on Creating Results.