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Creating Results

everything mature consumers experience

Clients

We've partnered with some pretty amazing folks!

Previous Clients

American Heart Association
Americans in Wartime Museum
Artery Custom Homes
Asbury Place
Artery Homes
Beazer Homes
Blue Valley Vineyard
Caldera Properties
Carlan Group
Centex Homes
County Center
Destinations 55+
Dutchmans Creek
EOS twenty-one
Farm Neck Golf Club
Fru-Con
George Mason University
Glenkirk
GlenRiddle
Horenberg Insurance
Hunt Senior Living
Hunter Labs
I-95 Business Park Management
Ingleside at King Farm
Ingleside at Rock Creek
International Mature Marketing Network
Inverness Village
KHovnanian Homes
La Terraza at Biltmore
MDA Technologies
MDV Custom Homes
MDV Remodeling
Michael Harris Homes
Miller and Smith
Mystic Coast and Country
National Association of Homebuilders
New England Woodworking
Northern Virginia Community College
Northland Residential
One Loudoun
Penn National Golf Course Community
Pighini Builders
Potomac Hospital (now Sentara Medical Center)
Presidential Mortgage Group
ProClose Mortgage Banking Systems
Rhode Island Hospitality Association
Ridings at Rehoboth
RMJ Development Group
Ross Commons
Rumford Center
Shea Studio Interiors
Slenker Communities
Snowden Orchard
Sunset Harbour at Bethany Beach
Thames Edge at Fairview
The 925 Apartments
The Aqueduct at Altozano
The Four Winds at Oakton
The Highlands
The Marque at Heritage Hunt
The Overlook Charlton
The Parke at Ocean Pines
The Villages on Mount Hope Bay
The Waters Foundation
The Woods at Newtown
Tysons Mortgage
Verena Residences
Waverly Station at Bealton

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 2_8_16_wine

    I love it when my passions align.

    1. MOST CLICKED: Is the wine industry forecast becoming cloudy, as "oenophile boomers" are replaced by frugal Millennials?

    That's what the Silicon Valley Bank predicts in its annual State of the Wine Industry report. (How am I not a subscriber?) Beverage World reports that the bank is placing the blame squarely on the younger generation.

    "While demand for premium wine will increase this year, there are clouds on the horizon that should be considered. We believe total and per capita wine consumption in the U.S. will drop for the first time in more than 20 years due to emerging generational shifts in consumption patterns that we see accelerating in the near term," says Rob McMillan, founder of Silicon Valley Bank's Wine Division and author of the report.

    The post Mature Marketing Links of the Week – Aging, through wine-colored glasses appeared first on Creating Results.

  • 2_1_16

    It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

    MOST SHARED: Women rule...according to a recent MediaPost article. The piece highlighted insights from a Fona International report that explored the impact and influence of women in spending. Per the author, women control $20 trillion (yes, trillion) in spending annually — a total that is expected to rise to $30 trillion over the next 5 years.

    According to the report ...

    The post Mature Marketing Links of the Week: Woman Power and Sr. Living Stats appeared first on Creating Results.

  • 1_26_16A

    Baby Boomers and seniors are seeking a new lifestyle, not just a new home in a new community. Whether they plan to downsize, upsize or rightsize, at the end of the day what they are really seeking is a new home and new community which enhances their lives.

    Recently I spoke at the International Builders Show. Conversations with attendees and attending others’ sessions reinforced the idea that adults aged 55 or better want out of their current homes where they have lived for 10, 20, 30 years or more. But what do they want to get into?

    You don’t need to watch more than one day of HGTV to understand that everyone wants open concept, but these buyers also want lower-maintenance homes (inside and out thank-you) with greater function. More often than not 55-plus homebuyers stay relatively close to their current neighborhood but proximity to conveniences also is of prime importance.

    The post 10 Tips to Make Your 55-Plus or Senior Living Community Pop appeared first on Creating Results.

  • 1_25_16

    Top articles last week looked at the concerns of investors and financiers of senior living communities, the rising 100+ population, and where people moved in 2015.

    1. MOST SHARED: Investment and finance groups with a stake in the senior living market have to consider a wide range of factors, such as supply and demand characteristics, the external environment, the consumer and organizational sophistication when trying to map the future of the senior living sector.

    The post Mature Marketing Links of the Week – Investing in Senior Living appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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