Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what’s going to be on the dinner table on Thursday. But in the meantime, let’s look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers (subscribers), especially older ones, despite the […]
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Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following quote, and it seemed appropriate to pass it on:
"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that." - Dr. Martin Luther King, Jr.
Our thoughts and prayers are with Paris, Kenya, Lebanon, Syria ... May light and love be theirs.
Here is this week's round-up of top links for marketing to baby boomers and seniors.
1. MOST CLICKED: "More 50+ baby boomers and seniors own digital devices than ever. What does it mean for your marketing?"
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The Pew Research Center has released a new study, "Technology Device Ownership: 2015," which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults -- including those over the age of 50 -- own smartphones and tablets than ever before. And while nearly three times as many 18-29 year old Millennials as 65+ers own a smartphone, ownership of tablets doesn't show the same age gap.
Here are some key statistics and some action items for your boomers / seniors marketing program.
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Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented ... Today we'll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over the past week.
LEADING ... LeadingAge, that is!
LeadingAge, the association representing 6,000 non-profit senior living communities and others providing services to the aging, held its annual meeting in Boston from November 1-4. Speakers shared many ideas on how to lead -- as an organization, as a manager, as a marketer.
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