Every Monday, we recap the most engaging content from the previous week.
This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.
Happy Monday! At the beginning of every week we recap the most engaging content from the most previous week.
This week, we take a good hard look at our own assumptions that typically guide our marketing content strategies. Also, The Huffington Post sheds light on how Baby Boomers are becoming the next “walking disabled.”
The post Aging Baby Boomers – Are their boots still made for walking? appeared first on Creating Results.
Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.
Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.
Every Monday on this blog we recap the most engaging content from the previous week.
This week, our top article was actually a consumer-focused guide to having those tough conversations with aging loved ones about their housing situation. As experts in marketing senior housing, Creating Results suggests three ways you can build brand awareness around holidays and "The Talk."
We also wanted to give a shout out to our President, Todd Harff. His post on 2017 Marketing Plans was one of the most shared items!