Every week, we take a look at the content that engaged our followers the most from the previous week.
This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.
Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.
The post Seniors are Exercising Their Most Important Muscle appeared first on Creating Results.
I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.
It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community.
One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH).
Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.
The post Real Estate Logo Design – Learning the WHAT and WHY at HOW appeared first on Creating Results.
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.
This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.
In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.
A core belief at Creating Results is that true understanding is what leads to creative insight.
We often illustrate this with the analogy of a beach ball.
If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll see the color facing her -- let's say, red.
If Beth and I can't truly understand that the other person sees a different color, a different perspective, we'll be prone to Us vs. Them thinking when we what really need is a little Me Plus You. Recognizing there is another side to the beach ball, and working to understand how it impacts communications, is why our marketing programs create results.
This week's collection of top mature marketing links could be seen through that beach ball. Is there a way to shift these Us vs. Them perspectives?