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Creating Results

everything mature consumers experience

CR in the Community

Doing well will never be enough unless you also do good too.
– Anna Quindlen, A Short Guide to a Happy Life

CR in the Community was established to support one of Creating Results’ Core Values: valuing our place in the greater community and market only products and services that enhance the quality of life.

Our team members are very charitable – in terms of sharing their time, talents and money to causes close to their and our client’s hearts.

The CR in the Community allows team members to volunteer on their time but on our dime. 

 
 

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Finger on car radio

    Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]

    The post Radio Is Still A Star appeared first on Creating Results.

  • Middle-Ages owman looking tathe words "senior," Elderly" and "Mature"

    Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

    While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.

    The post Four Ways to Attract Younger Seniors appeared first on Creating Results.

  • Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.

    The post 5 Must-Haves for a Successful Sales Center appeared first on Creating Results.

  • Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

    The post Roundup: Getting Social with Baby Boomers appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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