Proprietary Research to Improve Mature Marketing ROI
National Studies to Boost Your Success with Gen X, Baby Boomers and Silent Generation Seniors
In 2010, Creating Results was the first to survey hundreds of 40+ American consumers (Gen X, Baby Boomers and Silent Generation members) to find out what turns them on — and what turns them off — when they visit websites, and how they feel about digital marketing and social media.
CLICK HERE to download this FREE 50-page eBook with action items for digital marketers.
A Kindle eBook, showing trends in aptitude and attitude between 2010 and 2013.
Includes detailed findings from 800+ surveys of baby boomers and seniors, with charts and action steps to improve your digital marketing efforts. Special chapter on how older homebuyers use the web in their move decision.
To keep pace with changes in the digital world (and consumer attitudes), Creating Results once again surveyed more than 1,000 Social, Silver Surfers.
Data is paired with stories from boomers and seniors AND those who market to them. The e-Book breaks out three segments for the first time: caregivers, those who help elders move to new homes, and mobile-first matures.
STAY TUNED for purchase details and free, interactive resources.
Interested in data-driven insights into HOW, WHEN and WHERE to attract Boomers and Seniors?
In addition to proprietary studies like Social, Silver Surfers (above), Creating Results leverages research to help clients better understand their competitive marketplaces and their targets. Services include:
- Website audits
- Return on Investment (ROI) analyses: Search Engine Marketing (SEM), Search Engine Optimization (SEO), integrated programs
- Market / consumer research -- qualitative and quantitative, including focus groups and user experience testing
- Brand awareness, brand recall
- Competitive assessments, competitive positioning
- Stakeholder sentiment surveys
Use the form below to begin exploring how our data-driven insights might help you create better results.