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55+ Housing Experts Offer Internet Marketing Advice at International Builders Show

Woodbridge, VA – [February 7, 2008]Forget about pasting a brochure online and calling it a website.  Baby Boomers searching the Internet for a new home want more.  Experts will share cutting edge strategies, secrets and success stories for making your website the most cost effective marketing tool at the National Association of Home Builders’ (NAHB) 2008 International Builders’ Show (IBS) running February 13-16 at the Orange County Convention Center. 

“The Internet is constantly evolving and Active Adults are becoming increasingly sophisticated users.  What worked last year, won’t work, and might even be hurting you, this year,” says Todd Harff (CAASH), President of Creating Results, Inc. (www.creatingresults.com), a full-service, strategic marketing company which specializes in marketing to 40+ consumers.  Mr. Harff is a respected speaker, author and strategist focused on marketing to Baby Boomers and beyond.  In 2007, Todd was one of only 42 national experts to be the first recipients of a Certified Active Adult Specialist in Housing (CAASH) designation from the NAHB.   Mr. Harff is co-founder of a new, global organization dedicated to this segment, the International Mature Marketing Network (IMMN).  

“Increasingly Active Adults are using the Internet to narrow down the list of potential communities before they even visit them.  Given the challenging market conditions, every builder and developer can benefit from learning how to harness the power of the Internet to turbo-charge their marketing efforts.  Websites are one of the most cost effective and measurable marketing tools that builders and developers have.  However, they have to be done right,” adds Mr. Harff

Mr. Harff joins Jay McKenzie, Vice President and Brand Manager for the New Home Group of Network Communications, Inc. (NCI).  Mr. McKenzie has launched more than a dozen local and national websites developing content, structure, SEO/SEM strategies, site features, strategic and traffic partnerships, virtual tour and mobile-based applications.  Attendees to their February 16th panel session will receive a website assessment tool to evaluate the effectiveness of their own websites, and tips for effective email marketing campaigns.  Armed with a list of proven website development and marketing strategies, attendees can then determine what steps to take to connect with today’s web savvy Active Adults!  The panel is from 10:30 a.m. to 12 Noon.

According to the NAHB, “With the U.S. 55+ population hitting 85 million by 2014 and half of all households headed by someone ages 55 and older, it's the fastest growing segment of the housing industry.  Demand for age-qualified housing designed for adults has been growing and is expected to continue to grow.”  IBS draws over 100,000 participants and features nearly 300 different educational forums on the homebuilding industry.   For more information or to register, visit www.buildersshow.com.

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About Creating Results

Creating Results is a full-service strategic marketing, PR and advertising firm that drives demand for lifestyle-oriented products and services.  Its expertise is in targeting and motivating the 40+ consumer pursuing a higher quality of life, including Baby Boomers and the Silent Generation.  Creating Results President Todd Harff is a founding member of the International Mature Marketing Network (IMMN).  Started as a home-based business 14 years ago, the agency now represents clients across the United States from offices outside of Washington, D.C. and Providence, RI.  Creating Results earned the distinction of being onInc. magazine’s Inc. 500 List of Fastest Growing Private Companies in the country.   It has helped clients generate over $3.7 billion dollars in sales.  For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.

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