Woodbridge, VA– December 4, 2013 – Mature marketing agency Creating Results, Inc. [www.CreatingResults.com] has been recognized with seven awards for excellence in marketing and communications produced for older adults.
Reflecting the evolving nature of boomers and seniors themselves, the agency’s 2013 National Mature Media Awardswins included awards for traditional (brochures, direct mail, events) and online (social media, integrated digital campaign, websites) marketing.
“To be successful in retirement communities marketing, you must be able to balance and integrate storytelling and strategy, old and new media channels” said Todd Harff, President. “It’s an honor to have our efforts recognized.”
The winning entries included:
GOLD – True North Brochure. See the brochure package online athttp://bit.ly/17uDxj8.
SILVER – North Hill Social Media/Integrated Digital Approach, which includes a blog, Facebook and YouTube.
SILVER – Direct Mail, for the True North Course Catalog. View the most recent edition at http://bit.ly/Iikv5L.
BRONZE – Digital Marketing campaign for Willow Valley Retirement Communities. View samples at http://bit.ly/1gEblgs.
BRONZE – Web site design (www.northhill.org).
BRONZE – True North Courses & Events program, developed by North Hill and experiential marketing specialist Compass Eight. See current schedule at http://www.northhill.org/north-hill-courses-and-events
The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, is the largest program of its kind. The awards were created to annually recognize the best materials produced for those who are 50 and older, the nation’s fastest-growing population group. Gold, Silver, Bronze and Merit awards in 37 categories were chosen from nearly 1,000 entries.
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