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Local Marketing Execs to Address International Council on Active Aging

LOCAL MARKETING EXECS TO ADDRESS INTERNATIONAL COUNCIL ON ACTIVE AGING

Woodbridge, VA– [December 2, 2008].  Todd Harff, President of Creating Results (www.creatingresults.com), a strategic marketing agency, along with Erin Read Ruddick, Client Services Director, will address the International Council on Active Aging at the association’s annual conference in San Antonio, Texas on Thursday, December 4.

The two will present preliminary findings of the company’s extensive and proprietary survey on what types of images motivate Active Adults in advertising and which ones don’t.  The final findings from the study will be released next month.

“With more than 88 million Americans over 50, it’s important to create designs that reinforce the marketing message and speak directly to the targeted mature consumer,” share Mr. Harff.  “Verbal memory declines faster than visual, so images become even more important.  Pick your pictures wisely to evoke memories or feelings as you honestly show the target market what they’ll get with your product or service.”

Creating Results has invested years in studying affluent consumers of the Boomer and Silent Generations, to better understand what urges them to leap into action.  As a result, the company has won numerous national awards for their expertise in targeting and motivating these consumers.  The MatureMarket Resource Center recently honored the firm with two National Mature Media Awards for their work for Westminster at Lake Ridge, a Continuing Care Retirement Community in Northern Virginia.     

The findings from the study will be released in 2010.

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Creating Results is a full-service strategic marketing, PR and advertising firm that drives demand for lifestyle-oriented products and services.  Its expertise is in targeting and motivating the 40+ consumer pursuing a higher quality of life, including Baby Boomers and the Silent Generation.  In 2007, Todd Harff, President of Creating Results, helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers.  Creating Results beganas a home-based business 15 years ago, the agency now represents clients across the United States from offices outside of Washington, D.C. and Providence, RI.  Creating Results earned the distinction of being onInc. magazine’s Inc. 500 List of Fastest Growing Private Companies in the country.   The company has helped clients generate over $3.7 billion dollars in sales.  For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.

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