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Creating Results

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Kathy East Named Vice Chair of 50 Plus Housing Council of Greater Washington


Woodbridge, Virginia – [February 23, 2007]. Creating Results, Inc. (www.creatingresults.com), a full-service, strategic marketing, PR and advertising company, announces Kathy East (MIRM), Vice President of Client Services, has been named Vice Chair of the 50+ Housing Council of Greater Washington.

“I am very pleased to be actively involved with the 50+ Housing Council of Greater Washington, especially now with the population of Active Adults increasing and expected to reach 85 million in just 7 years,” said Ms. East. “This is an exciting time for builders and community developers who have an opportunity to create first-class lifestyle communities to fill the growing need of the 50+ buyer,” added Ms. East.

On Tuesday, February 27, Ms. East will moderate a panel sponsored by The 50+ Housing Council of Greater Washington on "Marketing Lifestyle: From the Planning, to Marketing, to Execution." Todd Harff, president of Creating Results, will serve as one of three panelists. The event will be held at the Holiday Inn in Tysons Corner.

“From the number of registrants we have thus far, it’s obvious that builders and community developers want to find out from this great group of panelists how to create lifestyle communities that the 50+ market is asking for,” said Ms. East.

The 50+ Housing Council provides educational and networking opportunities for members of the National Association of Home Builders (NAHB) who serve the rapidly growing 50+ market, which includes Active Adult, assisted living, independent living, and other 50+ housing. Local councils offer members opportunities to meet with other industry professionals in their area, allowing them to share ideas for growth and to engage in strategic problem-solving. For information on joining the 50+ Housing Council of Greater Washington, contact Annette Rosenblum at 301-445-5407.

Creating Results represents clients throughout the United States and has offices in Woodbridge, Virginia and Providence, Rhode Island. The company is a multi-year winner of the Virginia Chamber of Commerce Fantastic Fifty honoring the fifty fastest growing companies in Virginia and earned the distinction of being on Inc. magazine’s “500 List of Fastest Growing Private Companies.” Creating Results has won praise, referrals, and awards for their strategic approach to marketing and unique understanding of adult consumers, especially the 50+ Active Adult and the more affluent consumers between 25 and 75.

Creating Results' clients have been honored with a number of awards for the company’s marketing efforts, including three Platinum Awards, two Gold Awards and a Silver Award from the NAHB’s 50+ Housing Council, and other awards from the NAHB’s National Sales and Marketing Council, the Northern Virginia Building Industry Association, and the Maryland-National Capital Building Industry Association.

For more information on Creating Results, Inc., call (703) 494-7888, e-mail them at info@creatingresults.com, or visit their website at www.creatingresults.com.


Creating Results is an Award-Winning Company
Inc. Magazine, Inc. 500: 2004
Virginia Chamber of Commerce Fantastic 50 Growth Companies: 2005, 2004
Washington Business Journal: #4 Largest Graphic Design Firms, 2006; #11 Largest Graphic Design Firms, 2005, 2004
National Association of Home Builders 50+ Housing Council: Gold, 2006
National Association of Home Builders Seniors Housing Council: Silver & Platinum, 2005; 2 Platinum Awards, 2004
Major Achievement in Marketing Excellence: 2006, 2005, 2004, 2003, 2002
Home Builders Association of Maryland, Maryland Awards of Excellence, 2006
Frederick County Builders Association, Award of Excellence, 2006
Mature Market Resource Center Best of Mature Market Media Awards: 2004
National Association of Home Builders’ National Sales and Marketing Council, Best Color Ad: 2004
Prince William Regional Chamber of Commerce Medium Business of the Year: 2001


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