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McKnight's Senior Living: The Website Features Most Important to Prospective Residents

McKnight's Senior Living recently published new digital marketing insights from Creating Results' national Social, Silver Surfers research.

"Such information is important to 30% of prospective residents in that age group who visit CCRC websites, said Read and Harff, director of strategic planning and founder/president, respectively, of marketing agency Creating Results.

They wrote about the results of their “Social, Silver Surfers” studies in the spring issue of the National Association of Home Builders' 55+ Housing Online Magazine. By comparison, 10% of respondents aged 75 to 84 said they were most interested in each of these three categories: floor plans and layouts, a sense of the community lifestyle and images of the community. "

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