McKnight's Senior Living recently published new digital marketing insights from Creating Results' national Social, Silver Surfers research.
"Such information is important to 30% of prospective residents in that age group who visit CCRC websites, said Read and Harff, director of strategic planning and founder/president, respectively, of marketing agency Creating Results.
They wrote about the results of their “Social, Silver Surfers” studies in the spring issue of the National Association of Home Builders' 55+ Housing Online Magazine. By comparison, 10% of respondents aged 75 to 84 said they were most interested in each of these three categories: floor plans and layouts, a sense of the community lifestyle and images of the community. "
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