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Creating Results

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Growing List of Assisted Living and Retirement Communities Clients Prompts Hiring of Senior Housing Pro

Woodbridge, VA– [July 27, 2010].  Creating Results, Inc. has added to its roster of experts in marketing to Boomer and seniors with the hiring of Andrea S. Ellen, a senior housing professional with nearly two decades of experience with continuing care retirement communities, assisted living facilities and rehab/subacute operations. The move was prompted by the agency’s continued growth of its senior living client list.  In recent months, Creating Results has been selected to conduct integrated marketing, advertising and web programs for Willow Valley Retirement Communities’ supportive living homes, to implement an online/offline effort targeting adult children and a new website on behalf of Westminster at Lake Ridge, and to launch a new senior rental community for First Centrum.

Senior Housing Professional Andrea Ellen Joins Creating Results

Ms. Ellen has served the senior housing industry as both a consultant and in corporate marketing.  Her achievements include directing the marketing operation for Benchmark Assisted Living for the acquisition of three portfolios across six states. Ms. Ellen is highly experienced with both acquisition and turn-around of multi-site retirement communities and nursing homes.

“Andrea brings a wealth of expertise with luxury senior living and healthcare,” said Todd Harff, President of Creating Results, Inc. (www.CreatingResults.com). “Her strengths in strategy and integrated marketing align beautifully with our agency’s focus, and we know our clients will benefit from her knowledge and passion.”

During her career, Ms. Ellen has worked with a wide range of senior housing organizations, including CareMatrix Corporation's luxury senior communities which ranged from CCRC's to assisted living; Benchmark's assisted living properties; MMR Associates' independent living and assisted living communities; Resources for Senior Living's assisted living communities; and Five Star Quality Care's full service retirement living and skilled nursing communities. Ellen will be based out of Creating Results’ New England office and will provide services to clients nationally.

New Business: Assisted Living and Continuing Care Retirement Communities, Senior Rentals

The addition of Ms. Ellen provides Creating Results with additional resources to serve its growing list of senior housing clients.  Willow Valley Retirement Communities (Lancaster, PA), the nation’s third largest destination community, selected the agency to market its independent living communities in 2008.  This year, Willow Valley’s supportive living (also known as assisted living) communities tapped Creating Results to provide advertising services and communications strategy.

Westminster at Lake Ridge, a continuing care retirement community (CCRC) in the Washington, DC area, also expanded the scope of the agency’s work.  Creating Results will design and implement an integrated online/offline effort aimed at adult children.  The initiative involves direct mail, pay-per-click advertising/search engine marketing (SEM), videos and a virtual tour.

First Centrum, a developer and operator of tax credit and market rate senior rental and active adult communities also tapped the agency for its expertise in marketing to Baby Boomers and seniors to launch a new senior rental division, Verena Lifestyle.  The first community opened in Richmond in 2009 and the second, Verena at the Reserve opened in Williamsburg this year.

“Over the past 17 years, Creating Results has motivated more than 14,000 people to move. During the recession we helped clients boost their occupancy and improve the efficiency of their marketing efforts. Andrea’s expertise will help our clients be even more successful.  We delighted to have her on our team,” said Harff.

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Creating Results is a full-service strategic marketing, PR and advertising agency targeting and motivating mature consumers (40+).  Todd Harff, President of Creating Results, is a recognized expert in the field of mature marketing and helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers.  Creating Results represents clients across the United States from offices outside of Washington, D.C. and Providence, RI.  The company has earned praise, referrals and awards for programs that motivate affluent, mature consumers to purchase.  For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.


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