Woodbridge, VA - May 1, 2014. Strategic marketing agency Creating Results and Discover Prince William & Manassas have been honored with a prestigious VIRGO award for DiscoverPWM.com, the tourism marketing agency’s dynamic new website. The website has increased the digital presence of Prince William and Manassas, with content and tools that draw business and leisure travelers to Northern Virginia.
“We set out to design a user-friendly gateway to the area’s attractions, hotels and events,” said Todd Harff, President of Creating Results, “and to create a site that was search-friendly as well. We are thrilled that the 2014 VIRGO Awards judges recognized the way both form and function were working together to promote Prince William & Manassas tourism.”
Website traffic increased dramatically with the launch of the new site in 2013, said Ann Marie Maher, President/CEO of the tourism agency. Visits have increased more than 1000 percent. In addition, digital advertising campaigns have become more effective and the site provides fresh content for social media marketing, resulting in an increase in following and engagement.
The DiscoverPWM.com website launch was the culmination of a re-branding and revitalization effort that began in 2011, with a new name for the destination – Discover Prince William & Manassas, VA. Creating Results made the concept of discovery the driving force behind the website re-design. Visitors can search by city or town, by activity (“Do,” “Stay,” “Shop”) or by keyword to find the travel resources they’re looking for.
The VIRGO Travel & Tourism Awards Program is organized by the Virginia Association of Convention and Visitors Bureaus (VACVB). The honors were presented at the VACVB’s quarterly meeting in early April.
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Discover Prince William & Manassas, VA is the Convention and Visitors Bureau marketing Prince William County and Manassas, Virginia as a destination for leisure and business travelers, group tours, conferences, meetings and events.
Creating Results is a full-service marketing, PR and advertising agency nationally recognized for expertise and proven success in marketing to Baby Boomers and seniors. The company has earned praise, referrals and awards for partnering with clients in retirement living, healthcare, education and travel on programs that motivate affluent, mature consumers to purchase. For more information, call (703) 494-7888, e-mail email@example.com, or visit www.creatingresults.com.