Erin spent her career in public relations and marketing prior to joining Creating Results in 2005 to help launch the New England office. She contributes to integrated online/offline marketing programs for a variety of clients, counsels on social media marketing, and spearheads regional and travel accounts.
Since joining Creating Results, Erin has focused intently on Baby Boomers and seniors. She is the “Dean” of the agency’s in-house training program, the Mature Marketing Academy, and has addressed regional, national and international audiences. Research she co-directed with 40+ consumers has been featured in Selling to Seniors, BrandWeek and other industry publications.
As an Account Supervisor at Cohn & Wolfe, she served as day-to-day manager of the Courtyard by Marriott, Hilton Casinos and other travel/leisure accounts. She supervised media relations activities, national radio promotions, crisis communications and more. Later she co-founded and served as marketing director for a family business.
Her passionate approach to client programs began at Atlanta’s Duffey Communications, as part of the record-setting launch of the Georgia Lottery. She later served as writer, producer and even cue-card holder for a series of live television shows that helped establish the Lottery brand. Erin’s efforts on the Georgia Lottery account helped garner the agency a Silver Anvil Award, the public relations industry’s highest honor, but she still hasn't figured out how to win PowerBall.
Erin graduated cum laude from Colgate University, receiving honors in Spanish.
Baby Boomer marketing, marketing to seniors, marketing strategy, Internet / web development, public relations, product and corporate launches.
Best advice ever heard:
Garbage in, garbage out.
Bike-riding through Spain's wine country with my children
"It's what you learn after you know it all that counts."
- Harry Truman
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.