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Creating Results

everything mature consumers experience

THE CREW

Erin Read

ON THE WEB
Erin Read
CreatingResults

E-MAIL
erin@creatingresults.com

PHONE
401-289-2500, ext 705

Erin Read

Erin spent her career in public relations and marketing prior to joining Creating Results in 2005 to help launch the New England office. She contributes to integrated online/offline marketing programs for a variety of clients, counsels on social media marketing, and spearheads regional and travel accounts. 

Since joining Creating Results, Erin has focused intently on Baby Boomers and seniors. She is the “Dean” of the agency’s in-house training program, the Mature Marketing Academy, and has addressed regional, national and international audiences. Research she co-directed with 40+ consumers has been featured in Selling to Seniors, BrandWeek and other industry publications.

As an Account Supervisor at Cohn & Wolfe, she served as day-to-day manager of the Courtyard by Marriott, Hilton Casinos and other travel/leisure accounts. She supervised media relations activities, national radio promotions, crisis communications and more. Later she co-founded and served as marketing director for a family business.

Her passionate approach to client programs began at Atlanta’s Duffey Communications, as part of the record-setting launch of the Georgia Lottery. She later served as writer, producer and even cue-card holder for a series of live television shows that helped establish the Lottery brand. Erin’s efforts on the Georgia Lottery account helped garner the agency a Silver Anvil Award, the public relations industry’s highest honor, but she still hasn't figured out how to win PowerBall.

Erin graduated cum laude from Colgate University, receiving honors in Spanish.

Expertise:
Baby Boomer marketing, marketing to seniors, marketing strategy, Internet / web development, public relations, product and corporate launches.

Best advice ever heard:
Garbage in, garbage out.

Ideal vacation:
Bike-riding through Spain's wine country with my children

Inspiring wisdom:
"It's what you learn after you know it all that counts."
- Harry Truman

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

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