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Creating Results

everything mature consumers experience

THE CREW

Erin Read

ON THE WEB
Erin Read
CreatingResults

E-MAIL
erin@creatingresults.com

PHONE
401-289-2500, ext 705

Erin Read

Erin spent her career in public relations and marketing prior to joining Creating Results in 2005 to help launch the New England office. She contributes to integrated online/offline marketing programs for a variety of clients, counsels on social media marketing, and spearheads regional and travel accounts. 

Since joining Creating Results, Erin has focused intently on Baby Boomers and seniors. She is the “Dean” of the agency’s in-house training program, the Mature Marketing Academy, and has addressed regional, national and international audiences. Research she co-directed with 40+ consumers has been featured in Selling to Seniors, BrandWeek and other industry publications.

As an Account Supervisor at Cohn & Wolfe, she served as day-to-day manager of the Courtyard by Marriott, Hilton Casinos and other travel/leisure accounts. She supervised media relations activities, national radio promotions, crisis communications and more. Later she co-founded and served as marketing director for a family business.

Her passionate approach to client programs began at Atlanta’s Duffey Communications, as part of the record-setting launch of the Georgia Lottery. She later served as writer, producer and even cue-card holder for a series of live television shows that helped establish the Lottery brand. Erin’s efforts on the Georgia Lottery account helped garner the agency a Silver Anvil Award, the public relations industry’s highest honor, but she still hasn't figured out how to win PowerBall.

Erin graduated cum laude from Colgate University, receiving honors in Spanish.

Expertise:
Baby Boomer marketing, marketing to seniors, marketing strategy, Internet / web development, public relations, product and corporate launches.

Best advice ever heard:
Garbage in, garbage out.

Ideal vacation:
Bike-riding through Spain's wine country with my children

Inspiring wisdom:
"It's what you learn after you know it all that counts."
- Harry Truman

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.

NEWSLETTER SIGNUP

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(AKA "worthwhile stuff to help you create better results")

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