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Creating Results

everything mature consumers experience

THE CREW

Erin Read

ON THE WEB
Erin Read
CreatingResults

E-MAIL
erin@creatingresults.com

PHONE
401-289-2500, ext 705

Erin Read

Erin spent her career in public relations and marketing prior to joining Creating Results in 2005 to help launch the New England office. She contributes to integrated online/offline marketing programs for a variety of clients, counsels on social media marketing, and spearheads regional and travel accounts. 

Since joining Creating Results, Erin has focused intently on Baby Boomers and seniors. She is the “Dean” of the agency’s in-house training program, the Mature Marketing Academy, and has addressed regional, national and international audiences. Research she co-directed with 40+ consumers has been featured in Selling to Seniors, BrandWeek and other industry publications.

As an Account Supervisor at Cohn & Wolfe, she served as day-to-day manager of the Courtyard by Marriott, Hilton Casinos and other travel/leisure accounts. She supervised media relations activities, national radio promotions, crisis communications and more. Later she co-founded and served as marketing director for a family business.

Her passionate approach to client programs began at Atlanta’s Duffey Communications, as part of the record-setting launch of the Georgia Lottery. She later served as writer, producer and even cue-card holder for a series of live television shows that helped establish the Lottery brand. Erin’s efforts on the Georgia Lottery account helped garner the agency a Silver Anvil Award, the public relations industry’s highest honor, but she still hasn't figured out how to win PowerBall.

Erin graduated cum laude from Colgate University, receiving honors in Spanish.

Expertise:
Baby Boomer marketing, marketing to seniors, marketing strategy, Internet / web development, public relations, product and corporate launches.

Best advice ever heard:
Garbage in, garbage out.

Ideal vacation:
Bike-riding through Spain's wine country with my children

Inspiring wisdom:
"It's what you learn after you know it all that counts."
- Harry Truman

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

NEWSLETTER SIGNUP

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(AKA "worthwhile stuff to help you create better results")

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