Erin spent her career in public relations and marketing prior to joining Creating Results in 2005 to help launch the New England office. She contributes to integrated online/offline marketing programs for a variety of clients, counsels on social media marketing, and spearheads regional and travel accounts.
Since joining Creating Results, Erin has focused intently on Baby Boomers and seniors. She is the “Dean” of the agency’s in-house training program, the Mature Marketing Academy, and has addressed regional, national and international audiences. Research she co-directed with 40+ consumers has been featured in Selling to Seniors, BrandWeek and other industry publications.
As an Account Supervisor at Cohn & Wolfe, she served as day-to-day manager of the Courtyard by Marriott, Hilton Casinos and other travel/leisure accounts. She supervised media relations activities, national radio promotions, crisis communications and more. Later she co-founded and served as marketing director for a family business.
Her passionate approach to client programs began at Atlanta’s Duffey Communications, as part of the record-setting launch of the Georgia Lottery. She later served as writer, producer and even cue-card holder for a series of live television shows that helped establish the Lottery brand. Erin’s efforts on the Georgia Lottery account helped garner the agency a Silver Anvil Award, the public relations industry’s highest honor, but she still hasn't figured out how to win PowerBall.
Erin graduated cum laude from Colgate University, receiving honors in Spanish.
Baby Boomer marketing, marketing to seniors, marketing strategy, Internet / web development, public relations, product and corporate launches.
Best advice ever heard:
Garbage in, garbage out.
Bike-riding through Spain's wine country with my children
"It's what you learn after you know it all that counts."
- Harry Truman
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]
The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?
Most Clicked: The Sightlines Project
How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.
The research highlights three key findings to live a long and vigorous life:
The post The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers appeared first on Creating Results.