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Creating Results

everything mature consumers experience

Generations Awards for Excellence in Marketing to Seniors

In collaboration with its clients, Creating Results received six “Generations Awards” in March 2013, for Integrated Marketing programs that drove sales and occupancy for active adult and continuing care retirement communities.

Creating Results and its clients earned six awards for excellence in marketing to seniors:

PLATINUM – Best Integrated Marketing Strategy, for North Hill (senior living). As a result of this program, 1,278 leads (an average of 160 per month) were added to the database; deposits increased from 26 in the previous 12 months to 87; and 29 people moved into the community.

GOLD – Electronic Media, Website, for www.NorthHill.org and its sister site www.TrueNorthEvolution.org

GOLD – Website Design for www.NorthHill.org. Web traffic has doubled since the re-design; page views have increased by 10 points, and a steady stream of e-leads generated.

GOLD – Community Relations, for the “True North Courses & Events” program developed by North Hill and experiential marketing specialist Compass Eight and marketed by Creating Results.

SPECIAL RECOGNITION –  Brochure, North Hill

SPECIAL RECOGNITION – Integrated Marketing, Traditions of America (active adult housing). Without increasing the marketing budget, the campaign drove 3,681 new leads and 200 closings (compared to 152 closings in 2011). A pre-sales event in the Lehigh Valley generated 44 deposits in just 2 hours.

Active Adult Marketing Case Studies: Traditions of America

Traditions of America Branding

BRANDING

They say change is never easy, but the reaction to Traditions of America’s new brand was immediate: customers, sales staff, residents, employees and influencers all gave it positive feedback and quickly embraced it.

Traditions of America Website Re-Design and Development

INTEGRATED MARKETING

Integrated marketing programs for each Traditions of America community ensured that individual elements were aligned with their brand messaging and working together for maximum impact.

Traditions of America Events

Facing a winter slowdown, this homebuilder was looking for new ways to bring in leads and motivate existing prospects to purchase at one of their five new 55+ communities in Pennsylvania.

Traditions of America Remarketing

DIGITAL  |  REMARKETING

Traditions of America is Pennsylvania’s leading 55+ retirement community developer. With eight communities across the state, and plans for more in the future, their success requires continual nurturing of established leads while simultaneously acquiring quality new leads.

Traditions of America Welcome Centers

WELCOME CENTER

?Traditions of America, a builder of 55+ communities in Pennsylvania, needed to create an inviting environment with multiple opportunities for sales staff to connect with prospects. 

Senior Living Marketing Case Studies: North Hill

North Hill Displays

North Hill, a 28-year-old Continuing Care Retirement Community (CCRC) and leader in senior living in the Boston area, had launched a $100+ million renovation. Ongoing construction made it difficult for prospects to visualize the transformations and lifestyle to come, so the CCRC needed a space in which prospects could preview the new apartment product and community design.

North Hill Branding

BRAND IDENTITY

North Hill called upon Creating Results to reinvigorate its brand to counter local sentiment that it had become "stuffy" as a result of outdated messaging and imagery.

North Hill Direct Marketing

MARKETING  |  DIRECT MAIL

With the help of Creating Results, they had developed a large database of interested leads and were looking for new ways to move top prospects further down the purchase funnel.

North Hill Email

DIGITAL  |  EMAIL MARKETING

Interested in establishing an avenue for ongoing engagement with prospects to foster a greater level of awareness to help move down the purchase funnel, the client desired to grow their prospect list and drive sales.

North Hill Website

DIGITAL  |  WEBSITE

North Hill, a Boston-area Continuing Care Retirement Community (CCRC), needed a new campaign to attract newer, younger retirees. 

North Hill Event

EVENT

After investing more than $100 million in a complete campus renovation, retirement community North Hill needed to get the "word out," attract new leads and motivate prospects through the purchase funnel.

North Hill Marketing

North Hill, a Boston-area CCRC, needed a means for telling Seniors about their new True North project and communicating its value for residents of the North Hill community.

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