Todd Harff

A respected writer and featured speaker about marketing to Baby Boomers and seniors, Todd Harff brings a unique and powerful perspective to help clients achieve results.  He combines market insight, creative solutions, pragmatic business knowledge, and exceptional project management to produce actionable and profitable marketing solutions. 

In addition to his work with clients, Todd is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design, social media and public relations.

Todd’s expertise in 40+ and affluent marketing led to a leadership role in creating a new global organization dedicated to this segment, the International Mature Marketing Network.

Before becoming a marketing consultant and the President of Creating Results in 1996, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies.  Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes.  Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.

Todd holds a B.A. degree from Colgate University and graduated cum laude.  He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.

Expertise:
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.

Best advice ever heard:
You aren’t learning anything when you’re talking.

Ideal vacation:
Sailing around the world with my family.

Inspiring wisdom:
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
- Winston Churchill