February 14, 2012
With eight out of ten seniors saying they are happy where they are, how do you motivate them to move to your community?
This edition of Creating Results eNews offers actionable steps to overcoming objections and motivating your prospects to move. You’ll read about communities like your own that have created easy and innovative programs that produced sales.
Click the headline above to read about tire-kicking, house-staging and other programs proven to get baby boomers and seniors moving to your CCRC or active adult community.
5 Ways to Increase Sales and Occupancy | Best of 50+ Housing Award
October 12, 2010
It's budget season for many of our clients and colleagues, and there's a question that keeps popping up: With Facebook and email and the like, should we still be investing in printed direct marketing and printed collaterals?
At Creating Results, we believe the answer is yes – … especially if you're trying to motivate mature (40+) consumers.
Social media and e-marketing are a growing part of our clients' marketing efforts, but they complement rather than replace print. Read on for seven reasons why and some inspiration for your next campaign.
7 Reasons | Integration and Inspiration
June 8, 2010
Many people narrowly define public relations as an effort to place articles in newspapers, magazines and broadcast outlets. And as traditional media has battled against the rise of digital outlets and changing media consumption habits, PR has seen its share of criticism as “old school” or even “endangered.”
To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies.
Debunking Myths | Case Studies - PR and Mature Consumers
April 22, 2010
Tweet this: While social media dominates the headlines, the online marketing tactic that works best is email. In 2009, the Direct Marketing Association estimated the return on investment (ROI) for email marketing at $43.52 for every dollar spent on it.
In this edition of Creating Results eNews, we’ll look at opportunities already there in your email marketing that you may not be using. Read on for statistics about the effectiveness of email marketing and four ways you could be getting more out of your email program.
Recipe for Results | 4 Tips for Email Marketing
November 4, 2009
What does Missouri have to do with your marketing plans? If you’re challenging your team to aim for the sky in 2010, we recommend you start by grounding yourselves in Missouri. It’s the “show me” state, and any planning should start with an understanding of how to show consumers (especially mature, Baby Boomers and beyond) that your product/service will deliver such a tremendous value that they are compelled to take action.
Recipe for Results | Two Tips from a National Course on 50+ Marketing | Ho-Ho-Holiday Marketing | In Case You Missed It
August 19, 2009
ave you heard about “me-search”?
It’s what our team likes to call the process when marketers substitute their gut or observations of family/friends for solid research.
Times are challenging. We all feel urgency to act. It would be easy to go with our gut.
Yet these times mean it’s even more important to get a good value for your marketing spend ...
Twitter and Baby Boomers/Seniors | Two Tips for Email Marketing | Recipe for Results
June 16, 2009
Cut and conserve is acting in the short term. It's doing what we need to do today to survive these unsettling times.
But what about moving to compete and innovate? This is the part of the economic cycle where successful businesses position for growth, acting in the short-term but considering the long-term. Marketers move from reactive to strategic. Market changes and innovation create new opportunities. How you handle those opportunities can be the difference between destroying or building a valuable brand.
Recipe for Results | Research Round Up | Act/Innovate | On the Road, In the News
November 1, 2008
Many of your competitors have been pulling back on their marketing programs. This creates opportunities for companies willing to ACT now to capture more market share and mind share.
A big budget is not required for action. New thinking leads to innovative marketing opportunities.
Following are four marketing case studies that offer new ideas – new ways to THINK and ACT – to help you weather this storm rather than complain about it… and postition your company for growth when the storm passes.
Rebranding a Museum | Destination Marketing | Retirement Community PR | Real Estate Facebook Campaign
July 24, 2008
Our prospective client leaned in and asked the question that had been burning for some time: “In this tough market, should we be doing branding at all?”
Branding | Take-aways from LiveWire San Francisco | Recipe for Results
March 26, 2008
Quick: Name three things Baby Boomers have had to compete for during their lives.
Most of us would likely name jobs, or homes, or even each other. However one key area that has never seemed to keep up with Baby Boom demand is education.
A look at lifelong learning and how savvy marketers can use this desire to connect with 50+ consumers. Plus, case studies on direct mail and radio advertising.
Lifelong Learning | Retirement Community Direct Mail | Radio Drives Real Estate | Research Round Up
June 1, 2007
Creating Results presents at the International Builders Show; a buzz-building event is profiled as a "recipe for results;" flyer for Artery Homes honored with a MAME award; print ad for Westminster at Lake Ridge retirement community recognized with 50+ Housing Awards; Kathy East becomes 50+ Housing Council Vice Chair