Announcements

Marketing materials, displays and an online/offline campaign created for leading continuing care retirement communities in Pennsylvania and Virginia were honored in an international competition for excellence in senior marketing. A panel of judges awarded one Platinum and three Gold awards to programs created for senior community clients by Boomer/senior marketing agency Creating Results.

Creating Results has added to its roster of experts in marketing to Boomer and seniors with the hiring of a senior housing professional with nearly two decades of experience with continuing care retirement communities, assisted living facilities and rehab/subacute operations. The move was prompted by the agency’s continued growth of its senior living client list.

Materials produced for the CCRCs by Boomer/senior marketing agency Creating Results (www.creatingresults.com) produced results AND earned top spots in the 2010 National Mature Media Awards.

Leading 55+ lifestyle community developer, Traditions of America, selects Creating Results for marketing strategy, brand marketing and Internet marketing

As Facebook reports increasing numbers of Baby Boomer members and more seniors than ever are active online, strategic marketing agency Creating Results is conducting a national research project aimed at uncovering attitudes and preferences of mature (40+) consumers towards social media and the Internet.  Unlike other recent research, the two-survey effort looks at the satisfaction, frustrations and motivations of older people online.

A new brand for a travel destination in British Columbia with its sights on Baby Boomers… a newsletter for a Continuing Care Retirement Community (CCRC)… a welcome center video and a print ad for the nation’s third-largest CCRC … This wide range of marketing materials produced by strategic marketing agency Creating Results and aimed at mature (40+) consumers was recently recognized with 2009 National Mature Media Awards.

Todd Harff, President of Creating Results, a strategic marketing agency has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.”  Recognized as one of the top 50 executives in 50+ housing, Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals.

As companies try to do more with less, generational marketing experts Creating Results today unveiled the results of PHOTO FINISH, a proprietary survey which addresses what type of photography is most effective when advertising to the mature consumer, including the coveted Baby Boomer generation.  The research included surveys of more than 414 Americans over 40 years old.

Todd Harff, President of Creating Results, a strategic marketing agency, along with Erin Read Ruddick, Client Services Director, will address the International Council on Active Aging at the association’s annual conference in San Antonio, Texas on Thursday, December 4.

The two will present preliminary findings of the company’s extensive and proprietary survey on what types of images motivate Active Adults in advertising and which ones don’t. 

Virginia-based strategic marketing agency Creating Results was recently honored by the Mature Market Resource Center with two National Mature Media Awards for their work for Westminster at Lake Ridge, a Continuing Care Retirement Community in Northern Virginia.

Forget about pasting a brochure online and calling it a website.  Baby Boomers searching the Internet for a new home want more.  Experts will share cutting edge strategies, secrets and success stories for making your website the most cost effective marketing tool at the National Association of Home Builders’ (NAHB) 2008 International Builders’ Show (IBS) running February 13-16, 2008 at the Orange County Convention Center.

Need some help converting your prospects to sales?  Todd Harff, President of Creating Results, LLC (www.creatingresults.com), a full-service, strategic marketing, PR and advertising company, will offer suggestions for “Reaching the Active Adult Through Strategic Marketing” at the National Association of Home Builders’ (NAHB) Greater Washington 50+ Housing Council Networking Breakfast on Wednesday, January 16, 2008 at the Crowne Plaza in Tysons Corner, Virginia.

Could 2008 be the year mature marketing grows up?  With an estimated 112 million American consumers over 45, why don't more companies effectively market to Baby Boomers and beyond?  Todd Harff, president of 40+ marketing agency Creating Results, offers these 2008 Resolutions for those looking to sell to baby boomers and beyond.

“I am very pleased to be actively involved with the 50+ Housing Council of Greater Washington, especially now with the population of Active Adults increasing and expected to reach 85 million in just 7 years,” said Ms. East. “This is an exciting time for builders and community developers who have an opportunity to create first-class lifestyle communities to fill the growing need of the 50+ buyer,” added Ms. East.