Presentations
Marketing to the 50 Plus Buyer: Social Media and So Much More
Social media may be today's buzzword in marketing, but builders and marketing professionals know that it takes more than a Facebook page or a blog to reach your 50+ homebuyers. Beth Rand offered insights as tips as one of three speakers on a panel at the International Builders' Show in 2012.
Is 50 Plus Housing Declining or Thriving?
What is the health and future of 50+ housing?
This was the topic tackled by Creating Results' Todd Harff and three nationally-respected builders/marketers of homes and rentals for 50+ers at the 2012 International Builders' Show. View the presentation deck, below, including:
- charts and graphs detailing housing market demand/supply and household income growth by age group,
- photographs and sample marketing illustrating key concepts related to active adult housing.
Following the True Leaders: Your Customers
How can you use social media, websites and other online tools to gather market research and new insights into baby boomers and seniors? Find out in this presentation from the 2011 conference of the International Council on Active Aging.
Related blog posts:
Social Media for Retirement Communities: What you can do, what you should do and why
Todd Harff presents an informative webinar on “Social Media for Retirement Communities: What You Can Do; What You Should Do and Why." Information for marketers of CCRCs and active adult communities on the benefits of social engagement, who’s using it, how they’re using it, what you can and should be doing to become engaged.
Social Media 101 for NonProfits
"Risks and Rewards of Social Media" - Todd Harff demystifies social media marketing for audience members at a lunch meeting of The Coalition for Human Services, in Montclair VA.
Related blog post: From Social Media Socialites to Socially Awkward.
