Presentations

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think.  Together these two demographic groups will drive the multi-family industry for the foreseeable future.  Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

Think social media is just Facebook? Think again! With over 200 well-known networks dominating social media, learn the ins and outs of how to utilize these outlets to motivate your 50+ consumer. Presented at the 2012 International Council on Active Aging conference.

The return on investment for email marketing is greater than every other marketing channel. And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails. And they ARE interacting. Learn how to use email to effectively reach your targets, motivate them to act and measure your results. Presented at the 2012 Planned Giving Group of New England conference.

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future. Presented at the 2012 LeadingAge National Annual Meeting.

The giving world is shifting from Matures to Boomers, with GenX on the rise. Thus, connecting with today's older donors requires insight, creativity and subtlety. It is time for generational marketing to discover how to motivate donors in a way that works for them. Learn the ways to best target and motivate the 50+ donor. Presented at the 2012 National Council of Philanthropic Planning conference.

Social media may be today's buzzword in marketing, but builders and marketing professionals know that it takes more than a Facebook page or a blog to reach your 50+ homebuyers. Beth Rand offered insights as tips as one of three speakers on a panel at the International Builders' Show in 2012.

Download a social media Cheat Sheet, itemizing age/demographics of the major platforms, and an Action Plan.

What is the health and future of 50+ housing?

This was the topic tackled by Creating Results' Todd Harff and three nationally-respected builders/marketers of homes and rentals for 50+ers at the 2012 International Builders' Show. View the presentation deck, below, including:

• charts and graphs detailing housing market demand/supply and household income growth by age group,
• photographs and sample marketing illustrating key concepts related to active adult housing.

How can you use social media, websites and other online tools to gather market research and new insights into baby boomers and seniors? Find out in this presentation from the 2011 conference of the International Council on Active Aging.

Related blog posts:

• Market Research 2.0;
• Gaining Boomer and Senior Marketing Insights from Social Media
   

Todd Harff presents an informative webinar on “Social Media for Retirement Communities: What You Can Do; What You Should Do and Why."  Information for marketers of CCRCs and active adult communities on the benefits of social engagement, who’s using it, how they’re using it, what you can and should be doing to become engaged.

View this webinar.

"Risks and Rewards of Social Media" - Todd Harff demystifies social media marketing for audience members at a lunch meeting of The Coalition for Human Services, in Montclair VA.

Related blog post: From Social Media Socialites to Socially Awkward.