WARNING: Your browser does not support JavaScript or JavaScript is turned off.

Creating Results

everything mature consumers experience

INSIGHTS

Digital DO's and DON'Ts for Marketing Senior Living

November 30, 2016

To reach marketing goals, organizations must work smarter. Smarter means arming sales and marketing teams with insights into the way older adults use the internet in homebuying and move decisions.

Creating Results has surveyed thousands of mature movers to uncover the WHY, WHERE and HOW of their digital journey. Key insights have been revealed through our longitudinal, national study of “Social, Silver Surfers,” Americans over the age of 40, with emphasis on people who made a decision to move in the prior two years. The latest edition digs deeper into the roles of caregivers and move helpers.

This white paper for senior living marketers includes selected highlights and action steps to help your digital marketing program work smarter.

click to download

April 2013 - What Homebuyers Really Want

April 24, 2013

The National Association of Home Builders (NAHB) recently released a new study titled "What Home Buyers Really Want," capturing the desires and dislikes of home buyers. In this month's newsletter, Creating Results' Todd Harff and Kathy East share insights from this study for how to strategically (and successfully) position your communities.

click to read newsletter article

Marketing to Gen Yers and Boomers Using Social Media and More

January 24, 2013

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think.  Together these two demographic groups will drive the multi-family industry for the foreseeable future.

Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

click to view presentation

Aligning Brand with Mission

October 23, 2012

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.

click to view presentation

The Power of Generational Marketing

October 5, 2012

Connecting with today's older donors requires insight, creativity and subtlety. It is time for generational marketing to discover how to motivate donors in a way that works for them. Learn the ways to best target and motivate the 50+ donor.

Presented at the 2012 National Council of Philanthropic Planning conference.

click to view presentation

Top Ten Take-Aways from the 2010 International Builders Show

February 15, 2010

Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show.  He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers. 

In this “top 10 tips and take-aways” from IBS 2010,  Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year.  He also talks about how builders targeting boomers and seniors can "untangle the web."

click to read more

Summer 2010 - Debunking Four PR Myths

Summer 2010 - Debunking Four PR Myths

Pop Quiz! Public Relations is:

A) Not needed – aren’t newspapers dead?

B) Expensive and too hard to measure

C) Not worth my time – we’re on Facebook!

D) An effective marketing technique that should be a part of your marketing program

To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

We respect your privacy and we will not share your information with third parties.

Complete Sitemap