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Creating Results

everything mature consumers experience

INSIGHTS

Digital DO's and DON'Ts for Marketing Senior Living

November 30, 2016

To reach marketing goals, organizations must work smarter. Smarter means arming sales and marketing teams with insights into the way older adults use the internet in homebuying and move decisions.

Creating Results has surveyed thousands of mature movers to uncover the WHY, WHERE and HOW of their digital journey. Key insights have been revealed through our longitudinal, national study of “Social, Silver Surfers,” Americans over the age of 40, with emphasis on people who made a decision to move in the prior two years. The latest edition digs deeper into the roles of caregivers and move helpers.

This white paper for senior living marketers includes selected highlights and action steps to help your digital marketing program work smarter.

click to download

April 2013 - What Homebuyers Really Want

April 24, 2013

The National Association of Home Builders (NAHB) recently released a new study titled "What Home Buyers Really Want," capturing the desires and dislikes of home buyers. In this month's newsletter, Creating Results' Todd Harff and Kathy East share insights from this study for how to strategically (and successfully) position your communities.

click to read newsletter article

Marketing to Gen Yers and Boomers Using Social Media and More

January 24, 2013

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think.  Together these two demographic groups will drive the multi-family industry for the foreseeable future.

Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

click to view presentation

Aligning Brand with Mission

October 23, 2012

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.

click to view presentation

The Power of Generational Marketing

October 5, 2012

Connecting with today's older donors requires insight, creativity and subtlety. It is time for generational marketing to discover how to motivate donors in a way that works for them. Learn the ways to best target and motivate the 50+ donor.

Presented at the 2012 National Council of Philanthropic Planning conference.

click to view presentation

Top Ten Take-Aways from the 2010 International Builders Show

February 15, 2010

Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show.  He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers. 

In this “top 10 tips and take-aways” from IBS 2010,  Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year.  He also talks about how builders targeting boomers and seniors can "untangle the web."

click to read more

Summer 2010 - Debunking Four PR Myths

Summer 2010 - Debunking Four PR Myths

Pop Quiz! Public Relations is:

A) Not needed – aren’t newspapers dead?

B) Expensive and too hard to measure

C) Not worth my time – we’re on Facebook!

D) An effective marketing technique that should be a part of your marketing program

To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

NEWSLETTER SIGNUP

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