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Creating Results

everything mature consumers experience

INSIGHTS

"As your body grows bigger—Your mind grows flowered—It's great to learn—Because knowledge is power!" School House Rock

Knowledge IS power, especially when it comes to marketing to baby boomers and seniors. Understanding leads to insight, and insight will lead to more effective—more powerful!—marketing.

At Creating Results we invest in gaining knowledge through proprietary research (Photo FinishSocial, Silver Surfers), by studying industry best practices, in the "halls" of our Mature Marketing Academy. And we're pleased to have a place to share that knowledge with you. Our latest insights are below. Or, you can sort by industry or by type of resource using the links above.

Digital DO's and DON'Ts for Marketing Senior Living

November 30, 2016

To reach marketing goals, organizations must work smarter. Smarter means arming sales and marketing teams with insights into the way older adults use the internet in homebuying and move decisions.

Creating Results has surveyed thousands of mature movers to uncover the WHY, WHERE and HOW of their digital journey. Key insights have been revealed through our longitudinal, national study of “Social, Silver Surfers,” Americans over the age of 40, with emphasis on people who made a decision to move in the prior two years. The latest edition digs deeper into the roles of caregivers and move helpers.

This white paper for senior living marketers includes selected highlights and action steps to help your digital marketing program work smarter.

click to download

February 2015 - Maximizing the ROI of Online Leads

February 12, 2015

Whether you market senior living or active adult housing, increasingly your leads are coming in through online channels. Organizations need to develop a strategic process for converting online leads into real prospects and customers. The process must include Love, Speed, and perhaps calling on your inner Boy Scout.

Read Todd Harff’s thoughts on “Maximizing the ROI of Online Leads,” with insights from the recent International Builders Show.

click to read newsletter article

50 Plus Marketing Slideshow - Eight Ways to Stay off Santa's Naughty List

December 18, 2013
50 Plus Marketing Slideshow - Eight Ways to Stay off Santa's Naughty List

Each year, the elves at Creating Results work hard to help our clients meet their goals. We are so grateful for you -- our clients, colleagues and others who share our passion for 50+ marketing.

To make your season bright, we asked a few reindeer friends of ours how to stay off Santa's "Naughty" list. The result? A sleighful of tips ... 8 to be exact.
 

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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