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Creating Results

everything mature consumers experience

INSIGHTS

"As your body grows bigger—Your mind grows flowered—It's great to learn—Because knowledge is power!" School House Rock

Knowledge IS power, especially when it comes to marketing to baby boomers and seniors. Understanding leads to insight, and insight will lead to more effective—more powerful!—marketing.

At Creating Results we invest in gaining knowledge through proprietary research (Photo FinishSocial, Silver Surfers), by studying industry best practices, in the "halls" of our Mature Marketing Academy. And we're pleased to have a place to share that knowledge with you. Our latest insights are below. Or, you can sort by industry or by type of resource using the links above.

Digital DO's and DON'Ts for Marketing Senior Living

November 30, 2016

To reach marketing goals, organizations must work smarter. Smarter means arming sales and marketing teams with insights into the way older adults use the internet in homebuying and move decisions.

Creating Results has surveyed thousands of mature movers to uncover the WHY, WHERE and HOW of their digital journey. Key insights have been revealed through our longitudinal, national study of “Social, Silver Surfers,” Americans over the age of 40, with emphasis on people who made a decision to move in the prior two years. The latest edition digs deeper into the roles of caregivers and move helpers.

This white paper for senior living marketers includes selected highlights and action steps to help your digital marketing program work smarter.

click to download

February 2015 - Maximizing the ROI of Online Leads

February 12, 2015

Whether you market senior living or active adult housing, increasingly your leads are coming in through online channels. Organizations need to develop a strategic process for converting online leads into real prospects and customers. The process must include Love, Speed, and perhaps calling on your inner Boy Scout.

Read Todd Harff’s thoughts on “Maximizing the ROI of Online Leads,” with insights from the recent International Builders Show.

click to read newsletter article

50 Plus Marketing Slideshow - Eight Ways to Stay off Santa's Naughty List

December 18, 2013
50 Plus Marketing Slideshow - Eight Ways to Stay off Santa's Naughty List

Each year, the elves at Creating Results work hard to help our clients meet their goals. We are so grateful for you -- our clients, colleagues and others who share our passion for 50+ marketing.

To make your season bright, we asked a few reindeer friends of ours how to stay off Santa's "Naughty" list. The result? A sleighful of tips ... 8 to be exact.
 

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 4_24_17

    I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]

    The post Remodeling Trends; Older Single Women appeared first on Creating Results.

  • 4_17_17

    At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

    Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

    The post Retirement Changes … Is there an app for that? appeared first on Creating Results.

  • 4_10_17

    Every Monday, we recap the most engaging content from the previous week.

    This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

    The post Me Generation, or Media Generations? appeared first on Creating Results.

  • 4_3_17

    Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

    First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.

    MOST SHARED

    This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.

    The post The Good and Bad Of Mobile Marketing appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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