In order to gain – and hold – a competitive edge, you need a comprehensive, strategic and integrated approach to marketing.
Consumers no longer live in a single-channel world. (Did they ever?) Online and offline media vie for their attention. To break through the clutter, your message must be relevant to your
baby boomer or senior customer and consistent across all communication.
Creating Results will help you develop a powerful message. Then we’ll make sure each element of your marketing program builds on the others. Everything they see, touch, hear, taste and smell will increase their desire.
Through integrated marketing, we help you control everything your consumers experience -- and we help you get better results.
An integrated marketing program was created to increase awareness and drive visitation during a multi-year series of local events marking the 150th Sesquicentennial anniversary of the Civil War.
SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”
SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare
Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.
The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)
To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:
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It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.
First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.
General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.
We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.
Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.
SESSION: “The One and the Nine: Building Teams and Organizations that Win”
The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.
“What Reality Are You Creating for Yourself?”
SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader
The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.