In order to gain – and hold – a competitive edge, you need a comprehensive, strategic and integrated approach to marketing.
Consumers no longer live in a single-channel world. (Did they ever?) Online and offline media vie for their attention. To break through the clutter, your message must be relevant to your
baby boomer or senior customer and consistent across all communication.
Creating Results will help you develop a powerful message. Then we’ll make sure each element of your marketing program builds on the others. Everything they see, touch, hear, taste and smell will increase their desire.
Through integrated marketing, we help you control everything your consumers experience -- and we help you get better results.
An integrated marketing program was created to increase awareness and drive visitation during a multi-year series of local events marking the 150th Sesquicentennial anniversary of the Civil War.
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.