In order to gain – and hold – a competitive edge, you need a comprehensive, strategic and integrated approach to marketing.
Consumers no longer live in a single-channel world. (Did they ever?) Online and offline media vie for their attention. To break through the clutter, your message must be relevant to your
baby boomer or senior customer and consistent across all communication.
Creating Results will help you develop a powerful message. Then we’ll make sure each element of your marketing program builds on the others. Everything they see, touch, hear, taste and smell will increase their desire.
Through integrated marketing, we help you control everything your consumers experience -- and we help you get better results.
An integrated marketing program was created to increase awareness and drive visitation during a multi-year series of local events marking the 150th Sesquicentennial anniversary of the Civil War.
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.