In order to gain – and hold – a competitive edge, you need a comprehensive, strategic and integrated approach to marketing.
Consumers no longer live in a single-channel world. (Did they ever?) Online and offline media vie for their attention. To break through the clutter, your message must be relevant to your
baby boomer or senior customer and consistent across all communication.
Creating Results will help you develop a powerful message. Then we’ll make sure each element of your marketing program builds on the others. Everything they see, touch, hear, taste and smell will increase their desire.
Through integrated marketing, we help you control everything your consumers experience -- and we help you get better results.
An integrated marketing program was created to increase awareness and drive visitation during a multi-year series of local events marking the 150th Sesquicentennial anniversary of the Civil War.
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.
Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.
The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.
"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan
Happy Mother's Day to all the mothers out there. You deserve the entire pie.
At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.
Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.
Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.
This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]
The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.