In order to gain – and hold – a competitive edge, you need a comprehensive, strategic and integrated approach to marketing.
Consumers no longer live in a single-channel world. (Did they ever?) Online and offline media vie for their attention. To break through the clutter, your message must be relevant to your
baby boomer or senior customer and consistent across all communication.
Creating Results will help you develop a powerful message. Then we’ll make sure each element of your marketing program builds on the others. Everything they see, touch, hear, taste and smell will increase their desire.
Through integrated marketing, we help you control everything your consumers experience -- and we help you get better results.
An integrated marketing program was created to increase awareness and drive visitation during a multi-year series of local events marking the 150th Sesquicentennial anniversary of the Civil War.
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.
While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.
Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.