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While Isabella’s primary mission at Creating Results is to keep the books, prepare invoices and meaningful financial reports, she also inherently finds ways to improve processes. Generally, she likes to make accounting more user-friendly, with reports that look good and communicate effectively, tailored to her audience — a mission that both those who like and don’t like numbers can appreciate.
Isabella started her career in accounting, but her inclination towards process improvement — and frustration with less than ideal accounting systems, led her into software development. As a programmer/analyst in Boston and New Jersey, she served financial services firms dealing with mutual fund accounting — increasing automation and adapting to changing regulations.
More recently, Isabella transitioned back to purely accounting roles for creative agencies and a construction company. Her work at other marketing and PR agencies gives her great perspective on making invoicing a positive element in our partnerships with Creating Results clients.
Another way that Isabella has worked to make the world a better place was by serving as a missionary in Mexico City — a life changing experience that serves as a reminder for her to be patient and compassionate in every interaction.
Accounting, Systems/Process Improvement, Business Analysis
“I love to travel and see new places, especially Italy (my homeland), where I’ve been able to reconnect with family. Of course, a visit to a tropical beach is ALWAYS a great idea!”
The fear of the Lord is the beginning of wisdom. – Proverbs
Just keep swimming. – Dory, Finding Nemo
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.