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While Isabella’s primary mission at Creating Results is to keep the books, prepare invoices and meaningful financial reports, she also inherently finds ways to improve processes. Generally, she likes to make accounting more user-friendly, with reports that look good and communicate effectively, tailored to her audience — a mission that both those who like and don’t like numbers can appreciate.
Isabella started her career in accounting, but her inclination towards process improvement — and frustration with less than ideal accounting systems, led her into software development. As a programmer/analyst in Boston and New Jersey, she served financial services firms dealing with mutual fund accounting — increasing automation and adapting to changing regulations.
More recently, Isabella transitioned back to purely accounting roles for creative agencies and a construction company. Her work at other marketing and PR agencies gives her great perspective on making invoicing a positive element in our partnerships with Creating Results clients.
Another way that Isabella has worked to make the world a better place was by serving as a missionary in Mexico City — a life changing experience that serves as a reminder for her to be patient and compassionate in every interaction.
Accounting, Systems/Process Improvement, Business Analysis
“I love to travel and see new places, especially Italy (my homeland), where I’ve been able to reconnect with family. Of course, a visit to a tropical beach is ALWAYS a great idea!”
The fear of the Lord is the beginning of wisdom. – Proverbs
Just keep swimming. – Dory, Finding Nemo
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.
While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.
Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.