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While Isabella’s primary mission at Creating Results is to keep the books, prepare invoices and meaningful financial reports, she also inherently finds ways to improve processes. Generally, she likes to make accounting more user-friendly, with reports that look good and communicate effectively, tailored to her audience — a mission that both those who like and don’t like numbers can appreciate.
Isabella started her career in accounting, but her inclination towards process improvement — and frustration with less than ideal accounting systems, led her into software development. As a programmer/analyst in Boston and New Jersey, she served financial services firms dealing with mutual fund accounting — increasing automation and adapting to changing regulations.
More recently, Isabella transitioned back to purely accounting roles for creative agencies and a construction company. Her work at other marketing and PR agencies gives her great perspective on making invoicing a positive element in our partnerships with Creating Results clients.
Another way that Isabella has worked to make the world a better place was by serving as a missionary in Mexico City — a life changing experience that serves as a reminder for her to be patient and compassionate in every interaction.
Accounting, Systems/Process Improvement, Business Analysis
“I love to travel and see new places, especially Italy (my homeland), where I’ve been able to reconnect with family. Of course, a visit to a tropical beach is ALWAYS a great idea!”
The fear of the Lord is the beginning of wisdom. – Proverbs
Just keep swimming. – Dory, Finding Nemo
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.
Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.
The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.
"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan
Happy Mother's Day to all the mothers out there. You deserve the entire pie.
At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.
Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.
Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.
This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]
The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.