ON THE WEB
While Isabella’s primary mission at Creating Results is to keep the books, prepare invoices and meaningful financial reports, she also inherently finds ways to improve processes. Generally, she likes to make accounting more user-friendly, with reports that look good and communicate effectively, tailored to her audience — a mission that both those who like and don’t like numbers can appreciate.
Isabella started her career in accounting, but her inclination towards process improvement — and frustration with less than ideal accounting systems, led her into software development. As a programmer/analyst in Boston and New Jersey, she served financial services firms dealing with mutual fund accounting — increasing automation and adapting to changing regulations.
More recently, Isabella transitioned back to purely accounting roles for creative agencies and a construction company. Her work at other marketing and PR agencies gives her great perspective on making invoicing a positive element in our partnerships with Creating Results clients.
Another way that Isabella has worked to make the world a better place was by serving as a missionary in Mexico City — a life changing experience that serves as a reminder for her to be patient and compassionate in every interaction.
Accounting, Systems/Process Improvement, Business Analysis
“I love to travel and see new places, especially Italy (my homeland), where I’ve been able to reconnect with family. Of course, a visit to a tropical beach is ALWAYS a great idea!”
The fear of the Lord is the beginning of wisdom. – Proverbs
Just keep swimming. – Dory, Finding Nemo
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.