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Creating Results

everything mature consumers experience

THE CREW

Jessica Ruhle

ON THE WEB
jessicaruhle
CRJessicaR

E-MAIL
jessica@creatingresults.com

PHONE
401-289-2500, ext 706

Jessica Ruhle

As a Client Services Director for Creating Results, Jessica meets (or exceeds) clients’ marketing goals by using her 13 years of experience in the marketing/advertising world and her love of playing team sports. Being a team player, Jessica uses her athletic training in the work world to keep projects organized and those involved - including, performing at their highest possible level.

Jessica has worked at marketing agencies since 2003, and joined Creating Results in 2011 because of our focus on meeting clients’ business goals over winning awards. She brought a breadth of marketing experience for a variety of industries with B2B and B2C reach – banking, retail, non-profit organizations and eco-friendly services. In the last several years, she has found a passion for helping Creating Results’ senior living clients reach their goals with thoughtful branding/positioning and integrated marketing programs.

One of her greatest accomplishments has been managing the marketing transformation for a CCRC in Massachusetts: North Hill. Jessica has been instrumental in integrating their offline marketing to create an engaging and effective online presence. Her talents have also successfully promoted the community's innovative PurposeFULL Living experiential marketing program. Her most recent initiative is marketing North Hill’s new health care offerings to professional referral sources.

North Hill’s marketing program has won numerous awards, but what makes Jessica most proud is the thousands of leads and hundreds of new residents that have found North Hill because of her contributions. Jessica is adept at integrating traditional and online marketing in a way that motivates mature consumers.

When she’s not helping clients reach their goals, you can find Jessica on a field hockey field or with her growing family. She enjoys coaching, officiating and playing the sport in her spare time and sharing the New England lifestyle with her husband and daughter.

Expertise:
Integrating marketing channels for maximum impact; managing client expectations, budgets, schedules and projects

Ideal Vacation:
Learning about her roots in Ireland - and tasting Guinness fresh out of the tap!

Inspiring Wisdom:
When you realize there is nothing lacking, the whole world belongs to you. - Lao Tzu

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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