As the Sales Specialist and Project Director for Creating Results, Jessica meets (or exceeds) clients’ marketing goals by using her 13 years of experience in the sales/marketing/advertising world and her love of playing team sports. Being a team player, Jessica uses her athletic training in the work world to keep projects organized and those involved - including, performing at their highest possible level.
Jessica has worked at marketing agencies since 2003, and joined Creating Results in 2011 because of our focus on meeting clients’ business goals over winning awards. She brought a breadth of sales and marketing experience for a variety of industries with B2B and B2C reach – banking, retail, non-profit organizations and eco-friendly services. In the last several years, she has found a passion for helping Creating Results’ senior living clients reach their goals with thoughtful branding/positioning and integrated marketing programs.
One of her greatest accomplishments has been managing the marketing transformation for a CCRC in Massachusetts: North Hill. Jessica has been instrumental in integrating their offline marketing to create an engaging and effective online presence. Her talents have also successfully promoted the community's innovative PurposeFULL Living experiential marketing program. Her most recent initiative is marketing North Hill’s new health care offerings to professional referral sources.
North Hill’s marketing program has won numerous awards, but what makes Jessica most proud is the thousands of leads and hundreds of new residents that have found North Hill because of her contributions. Jessica is adept at integrating traditional and online marketing in a way that motivates mature consumers.
When she’s not helping clients reach their goals, you can find Jessica on a field hockey field or with her growing family. She enjoys coaching, officiating and playing the sport in her spare time and sharing the New England lifestyle with her husband and daughter.
Integrating marketing channels for maximum impact; managing client expectations, budgets, schedules and projects
Learning about her roots in Ireland - and tasting Guinness fresh out of the tap!
When you realize there is nothing lacking, the whole world belongs to you. - Lao Tzu
When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.
It’s important to remember that not all leads are created equally. In the high-tech world we’re living in, chances are many of your leads are coming in digitally. These leads require more nurturing through the stages the sales funnel compared to leads coming through more direct means, such as a referral source.
The post Four Steps for Developing an Effective Campaign Strategy appeared first on Creating Results.
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
The post Facebook’s New Algorithm & How It Impacts Your Community appeared first on Creating Results.
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.