As a Client Services Director for Creating Results, Jessica meets (or exceeds) clients’ marketing goals by using her 13 years of experience in the marketing/advertising world and her love of playing team sports. Being a team player, Jessica uses her athletic training in the work world to keep projects organized and those involved - including, performing at their highest possible level.
Jessica has worked at marketing agencies since 2003, and joined Creating Results in 2011 because of our focus on meeting clients’ business goals over winning awards. She brought a breadth of marketing experience for a variety of industries with B2B and B2C reach – banking, retail, non-profit organizations and eco-friendly services. In the last several years, she has found a passion for helping Creating Results’ senior living clients reach their goals with thoughtful branding/positioning and integrated marketing programs.
One of her greatest accomplishments has been managing the marketing transformation for a CCRC in Massachusetts: North Hill. Jessica has been instrumental in integrating their offline marketing to create an engaging and effective online presence. Her talents have also successfully promoted the community's innovative PurposeFULL Living experiential marketing program. Her most recent initiative is marketing North Hill’s new health care offerings to professional referral sources.
North Hill’s marketing program has won numerous awards, but what makes Jessica most proud is the thousands of leads and hundreds of new residents that have found North Hill because of her contributions. Jessica is adept at integrating traditional and online marketing in a way that motivates mature consumers.
When she’s not helping clients reach their goals, you can find Jessica on a field hockey field or with her growing family. She enjoys coaching, officiating and playing the sport in her spare time and sharing the New England lifestyle with her husband and daughter.
Integrating marketing channels for maximum impact; managing client expectations, budgets, schedules and projects
Learning about her roots in Ireland - and tasting Guinness fresh out of the tap!
When you realize there is nothing lacking, the whole world belongs to you. - Lao Tzu
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work […]
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Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
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Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
The post Roundup: CCRCs Trying Out Approaches to Attract Seniors appeared first on Creating Results.
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways from the show.
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