As a Client Services Director for Creating Results, Jessica meets (or exceeds) clients’ marketing goals by using her 13 years of experience in the marketing/advertising world and her love of playing team sports. Being a team player, Jessica uses her athletic training in the work world to keep projects organized and those involved - including, performing at their highest possible level.
Jessica has worked at marketing agencies since 2003, and joined Creating Results in 2011 because of our focus on meeting clients’ business goals over winning awards. She brought a breadth of marketing experience for a variety of industries with B2B and B2C reach – banking, retail, non-profit organizations and eco-friendly services. In the last several years, she has found a passion for helping Creating Results’ senior living clients reach their goals with thoughtful branding/positioning and integrated marketing programs.
One of her greatest accomplishments has been managing the marketing transformation for a CCRC in Massachusetts: North Hill. Jessica has been instrumental in integrating their offline marketing to create an engaging and effective online presence. Her talents have also successfully promoted the community's innovative PurposeFULL Living experiential marketing program. Her most recent initiative is marketing North Hill’s new health care offerings to professional referral sources.
North Hill’s marketing program has won numerous awards, but what makes Jessica most proud is the thousands of leads and hundreds of new residents that have found North Hill because of her contributions. Jessica is adept at integrating traditional and online marketing in a way that motivates mature consumers.
When she’s not helping clients reach their goals, you can find Jessica on a field hockey field or with her growing family. She enjoys coaching, officiating and playing the sport in her spare time and sharing the New England lifestyle with her husband and daughter.
Integrating marketing channels for maximum impact; managing client expectations, budgets, schedules and projects
Learning about her roots in Ireland - and tasting Guinness fresh out of the tap!
When you realize there is nothing lacking, the whole world belongs to you. - Lao Tzu
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers happy.
Thankfully, there are many ways for you to maximize your ROI. Let’s take a look at some simple steps marketers should be taking in order to get the most value out of their campaigns.
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]
Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]
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