As a Client Services Director for Creating Results, Jessica meets (or exceeds) clients’ marketing goals by using her 13 years of experience in the marketing/advertising world and her love of playing team sports. Being a team player, Jessica uses her athletic training in the work world to keep projects organized and those involved - including, performing at their highest possible level.
Jessica has worked at marketing agencies since 2003, and joined Creating Results in 2011 because of our focus on meeting clients’ business goals over winning awards. She brought a breadth of marketing experience for a variety of industries with B2B and B2C reach – banking, retail, non-profit organizations and eco-friendly services. In the last several years, she has found a passion for helping Creating Results’ senior living clients reach their goals with thoughtful branding/positioning and integrated marketing programs.
One of her greatest accomplishments has been managing the marketing transformation for a CCRC in Massachusetts: North Hill. Jessica has been instrumental in integrating their offline marketing to create an engaging and effective online presence. Her talents have also successfully promoted the community's innovative PurposeFULL Living experiential marketing program. Her most recent initiative is marketing North Hill’s new health care offerings to professional referral sources.
North Hill’s marketing program has won numerous awards, but what makes Jessica most proud is the thousands of leads and hundreds of new residents that have found North Hill because of her contributions. Jessica is adept at integrating traditional and online marketing in a way that motivates mature consumers.
When she’s not helping clients reach their goals, you can find Jessica on a field hockey field or with her growing family. She enjoys coaching, officiating and playing the sport in her spare time and sharing the New England lifestyle with her husband and daughter.
Integrating marketing channels for maximum impact; managing client expectations, budgets, schedules and projects
Learning about her roots in Ireland - and tasting Guinness fresh out of the tap!
When you realize there is nothing lacking, the whole world belongs to you. - Lao Tzu
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.
Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.
The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.
"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan
Happy Mother's Day to all the mothers out there. You deserve the entire pie.
At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.
Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.
Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.
This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]
The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.