ON THE WEB
Judy Harff spent her early career in retail working for Williams-Sonoma and one of largest high-end retailers in Southern Africa. After several years, Judy started her own graphic design company, A Bolder Image, in 1993. From an initial emphasis on logo design and corporate ID programs, A Bolder Image soon started designing brochures, ads, directories, and displays for its clients. By the time A Bolder Image‘s name was changed to “Creating Results” in 1997, Judy was designing award-winning comprehensive marketing and advertising materials for clients in five states, publishing three directories and providing leadership critical to the company’s success and growth.
Flexible and innovative, Judy has served as Art Director, Creative Director, focus group and research leader, Human Resources Manager and more. No matter what her title, her goal was always the same, “find creative and results oriented people who would work together to delight clients”.
She now works with the other owners of Creating Results to provide strategic oversight and develop agency strategy.
Professional Development, Agency Strategy, Design
Best advice ever heard:
You have all the time you need. You just need to choose to invest it in what really matters.
I’m flexible. It just must be relaxing, warm, carefree and offer inspiring ideas, people and activities… oh and healthy food.
“What’s in the Way is the Way.”
— Mary O’Malley
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.