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Judy Harff spent her early career in retail working for Williams-Sonoma and one of largest high-end retailers in Southern Africa. After several years, Judy started her own graphic design company, A Bolder Image, in 1993. From an initial emphasis on logo design and corporate ID programs, A Bolder Image soon started designing brochures, ads, directories, and displays for its clients. By the time A Bolder Image‘s name was changed to “Creating Results” in 1997, Judy was designing award-winning comprehensive marketing and advertising materials for clients in five states, publishing three directories and providing leadership critical to the company’s success and growth.
Flexible and innovative, Judy has served as Art Director, Creative Director, focus group and research leader, Human Resources Manager and more. No matter what her title, her goal was always the same, “find creative and results oriented people who would work together to delight clients”.
She now works with the other owners of Creating Results to provide strategic oversight and develop agency strategy.
Professional Development, Agency Strategy, Design
Best advice ever heard:
You have all the time you need. You just need to choose to invest it in what really matters.
I’m flexible. It just must be relaxing, warm, carefree and offer inspiring ideas, people and activities… oh and healthy food.
“What’s in the Way is the Way.”
— Mary O’Malley
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers happy.
Thankfully, there are many ways for you to maximize your ROI. Let’s take a look at some simple steps marketers should be taking in order to get the most value out of their campaigns.
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]
Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]
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