ON THE WEB
Judy Harff spent her early career in retail working for Williams-Sonoma and one of largest high-end retailers in Southern Africa. After several years, Judy started her own graphic design company, A Bolder Image, in 1993. From an initial emphasis on logo design and corporate ID programs, A Bolder Image soon started designing brochures, ads, directories, and displays for its clients. By the time A Bolder Image‘s name was changed to “Creating Results” in 1997, Judy was designing award-winning comprehensive marketing and advertising materials for clients in five states, publishing three directories and providing leadership critical to the company’s success and growth.
Flexible and innovative, Judy has served as Art Director, Creative Director, focus group and research leader, Human Resources Manager and more. No matter what her title, her goal was always the same, “find creative and results oriented people who would work together to delight clients”.
She now works with the other owners of Creating Results to provide strategic oversight and develop agency strategy.
Professional Development, Agency Strategy, Design
Best advice ever heard:
You have all the time you need. You just need to choose to invest it in what really matters.
I’m flexible. It just must be relaxing, warm, carefree and offer inspiring ideas, people and activities… oh and healthy food.
“What’s in the Way is the Way.”
— Mary O’Malley
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
The post Facebook’s New Algorithm & How It Impacts Your Community appeared first on Creating Results.
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.
We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are working, but … what happens next? How do I […]