ON THE WEB
Agency founder and Chief Executive Officer Judy Harff is responsible for Creating Results’ consistent achievement of its goal: to help clients effectively and successfully market their lifestyle products and services.
Her early career began at what was the largest Williams-Sonoma store in Virginia, where she was responsible for sales, recruitment, merchandising and marketing. She was recognized for her leadership and staff development skills with a national award from the company as Williams-Sonoma's Manager of the Year.
After several years, Judy started her own graphic design company, A Bolder Image, in 1993. From an initial emphasis on logo design and corporate ID programs, A Bolder Image soon started designing brochures, ads, directories, and displays for its clients. By the time A Bolder Image‘s name was changed to “Creating Results” in 2001, Judy was designing award-winning comprehensive marketing and advertising materials for clients in five states, publishing three directories, and providing leadership critical to the company’s success and growth.
Flexible and innovative, Judy has served as Art Director, Creative Director, focus group and research leader, Human Resources Manager and more. She now works with the agency’s president and CFO to oversee day-to-day operations, corporate culture and agency strategy. Judy regularly takes responsibility for special projects.
Judy’s passion for supporting future leaders has led to leadership roles of her own within school and community groups. She has been a Girl Scout troop leader for eight years and was recognized as the Outstanding Leader of the Year.
Professional Development, Agency Strategy, Design
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.