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Kelcey Hinton joined Creating Results in 2016, taking on the role of Media Marketing Associate in response to the agency’s increasing volume of digital campaigns.
Prior to joining Creating Results, Kelcey began her career in the fashion industry with a focus on buying, merchandising and sales. While working for two Fortune 500 companies over the last 8 years, she has honed her natural talents in organization and process improvement.
For her commitment to business growth, Kelcey was selected to merchandise and develop new stores and their associates as part of the Visual Emerging Talent team for Victoria’s Secret for her remaining three years.
Kelcey graduated with a B.S. in Fashion and Retail Studies from The Ohio State University (Go Buckeyes!) with a minor in Business.
In her spare time Kelcey enjoys family outings (whether it is at a beach or winery), drawing, working out, and bacon!
Enhancing best practices, planning and execution of multi-channel marketing strategies
Warm weather with turquoise beaches
“Life is about not knowing, having to change, taking the moment and making the best of it, without knowing what's going to happen next. Delicious Ambiguity.” —Gilda Radner
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.
While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.
Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.